I love a good shopping spray.

It's like a treasure hunt.

Looking through all the online shops, plopping cool items into your cart, and finally hitting confirm order.

It can give you a rush.

And I'm not talking metaphorically.

Scientists have found that just by entering an online store can spark dopamine. Your

body starts flooding your brain with this feel-good neurotransmitter, and you start chasing that

high. There's some serious signs behind online shopping. The sites are set up specifically to keep you

hooked. There are entire neuromarketing research firms dedicated to turning your quick toilet paper trip to a crazy

splurge. You go on to Amazon just looking for a few basic cleaning supplies, and by the time

you're done, your cart's loaded with new sneakers in a pool floating shape like a unicorn.

Hey, it's happened, not that I'm speaking from experience. Well, did you know that most shoppers

spend less than a second deciding whether or not to make a purchase?

And in that second, you're emotionally engaging in the product.

But here's the kicker.

Our primal ancestors didn't have to deal with temptations of online shopping.

These instincts were designed to keep us safe from lions, tigers, and bears and dinosaurs.

But they're all here the same.

And online shops, they know this.

Amazon knows this better than any of its competitors.

It's the world's largest online retailer.

In 2019, it reported a net income of $11.59 billion.

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