Hey, Fran, Graham Baldwin here.

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

Well, that tool exists.

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

Even better, we're going to teach you exactly how

to create that tool for your speaking business in under an hour. For a limited time, we're going to

be offering a free live training on how to build and use this marketing asset to start booking

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.

Hey, what's up for? Grant Baldwin here. Welcome back to the speaker lab podcast. So good to have you here with us today on episode 32. We've got another great show for you today as we're going to be talking with my friend Houston Craft about how to scale your speaking business. Now, what I love about this conversation is that Houston and I walk through the entire timeline of his speaking career. And because of that, I think there's going to be something here for everyone, no matter what stage of your speaking career that you're in currently or where you're headed. Now, Houston is a really bright guy. He's got a huge, huge heart. You're going to hear in his own words how he was able to actually book those first few gigs without much experience at all. We're also going to talk about his high volume years when he was doing, get this, over 120 speaking gigs per year. It's a lot of speaking. And as you might expect, he got to a point where he wanted to scale back, focus on other avenues of making incomes. We're going to talk about that as well. Houston's got a brand new book that just came out a few months ago. He shared a bunch of awesome insights in this episode that I'm excited for you to hear. So let's get right to it. Here's my conversation on scaling your

speaking business with Houston Kraft. Enjoy. Hey, what's how friends? Grant Baldwin here today,

joined by my buddy Houston Craft. We're going to be talking all about Houston's speaking journey. He's got a new book out as well. And then also how he has really done a good

job transitioning his speaking business from being just a one man band out on the road to being

in hundreds of schools with a curriculum. And so we're going to be talking about that as well. So

Houston, thanks for joining us today. How you doing today,

I mean? I am great. We'll see if I've done a good job transitioning. I guess we'll unpack that today. To be determined. All right. So let's first of all, once you give us a snapshot of what business is like for you. I know you do a lot in the education space and that's kind of how we've cross paths.

But talk to us about how much speaking are you doing?

Who do you normally speak to?

Give us a snapshot of what the,

uh, I know you do a lot in the education space, and that's kind of how we've crossed paths. But talk to us about how much speaking are you doing? Who do you normally speak to? Give us a snapshot of what the curriculum side of the business is like and what's all things Houston look like. And we'll dig in from there. All right. This is a snapshot version. Well, I would say the journey has been, what's the song? You got to get up to get down.

Okay.

Yep.

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