Thanks for downloading this episode of the Bottom Line podcast. I hope you enjoy it.

If you do, then once you've finished, you might want to try another one from November last year

about the stage before scaling up or even starting up. Ideas. Where do they come from and what makes a good one?

Now, it's not easy to start a business, but it is perhaps even harder to grow one,

to guide a young company through the second phase in its life, the one after it's come into

existence. It knows its product, but has to think about where next. So we thought today we'd focus

on scaling up a new enterprise, taking it through that transition from being a

startup to a grown-up business. And I use the word grown-up because I suppose we are talking

about the equivalent in human terms to those teenage years, years of a spurt in size and perhaps

a change in character, all sorts of new and interesting challenges. And I'm delighted to say we have three entrepreneurs who've done it and done it well enough

that they're happy to come in and talk about their experience.

So let us meet them.

And first up, Charlie Bow's Line, co-founder and CMO, chief marketing officer of Wilde.

And what's your product, Charlie?

Hi, Evan.

So my product is reusable deodorant, body wash and lip balm.

Right.

And the distinctive feature of it?

So we created packaging made from aluminium that you reuse for life.

And then you get refills that are biodegradable and leave no single use plastic behind.

Okay. So tell us about your startup. We'll hear about the scale up later, but tell us about

the startup phase. Yes, I think the time, this was in the age of kind of blue planet two, I suppose,

...