Three years ago Design Pickle didn't exist. It wasn't even an idea in founder Russ Perry's head yet. That's why it seems crazy to me that today the unlimited graphic design service is doing $400k in monthly recurring revenue! Back in 2014, Russ was running a creative agency, but he started to hate everything about it. “I felt like I was in a prison of my own creation,” he said. By January 2015, he'd shut down his agency and started working as a freelancer. Not wanting to build a similar prison again, he sought out a different business model -- one with a simpler service offering that was designed to scale. From taking on a friend as his first client to now completing more than 800 design jobs a day, it’s been an incredibly quick ascension and a great example of how to scale a service business. Tune in to hear how Russ grew his business from zero to $410k+ in monthly recurring revenue in less than 3 years. We cover his marketing strategies, his hiring best practices, and what Design Pickle does to keep customers coming back month after month. Full Show Notes: Scaling Up a Service Business: From Idea to $400k in Monthly Recurring Revenue (in Under 3 Years) New to the Show? Get your personalized money-making playlist here! Sponsors: Squarespace - Start building your professional website today! Factor — Get 50% off America's #1 ready-to-eat meal delivery service w/ code sidehustle50! Indeed – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! My First Million — Explore new business ideas based on trends and opportunities in the market!