Scaling Outbound | Ep 250

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 13 November 2020

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When it comes to scaling, think outside the box. Today, Alex (@AlexHormozi) talks about one of the issues that have been prevalent in the marketing community: organic outbound not being scalable. He talks about how this issue is actually not as true as you might think and how scaling outreaches can be more consistent and reliable than paid outbound.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:12) - Alex walks us through how scaling works and shows us the calculations based on his company’s numbers

(4:52) - After calculating your numbers, the next mission is “how can you scale this?”

(7:03) - Interestingly, in outbound, the people are actually “warmer” than cold traffic

(8:27) - Scaling outbound comes down to just multiplying two things: activity & people

(10:26) - Alex quickly shares the math of getting a VA in your company & its ROI

Follow Alex Hormozi’s Socials:

Transcript

Click on a timestamp to play from that location

0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	The only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can not more entrepreneurs, make more money, feed their families,
0:10.9	make better products, and have better experiences for their employees and customers.
0:14.9	The only way we do that is if you can rate and review and share this podcast.
0:19.4	The single thing that I have to do is leave review.
0:22.0	Take you 10 seconds or one type of the thumb.
0:24.0	It would mean the absolute world to me.
0:25.3	More importantly, it may change the world of someone else.
0:28.5	What's going on everyone?
0:30.0	In this video, what I want to do is talk to you about how you can scale outbound.
0:34.4	Welcome to the game where we talk about how to get more customers,
0:36.7	how to make more customers, how to keep them longer, and the many failures and lessons
0:40.0	we have learned along the way.
0:41.2	I hope you enjoy and subscribe.
0:43.0	One of the issues that I see that's being really prevalent in kind of like the marketing
0:46.5	communities is talking about how organic or outreach is not a scalable acquisition system
0:52.0	and you should only use paid.
0:53.5	And I actually used to believe this and that's why I'm making this video.
0:57.6	And it turns out that this couldn't be further from the truth.
1:00.4	And I also now have over time continuing to believe that
1:03.5	Apple might actually be more scalable, more consistent, more reliable than even paid.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Alex Hormozi, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Alex Hormozi and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.