4.9 • 811 Ratings
🗓️ 30 April 2024
⏱️ 65 minutes
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0:00.0 | Hello, everybody. Welcome to Three Point Perspective, the podcast about illustration, how to do it, |
0:08.9 | how to make a living at it, how to make an impact in the world with your art. I'm Jake Parker. |
0:12.6 | I'm Lee White. And Will Terry could not join us today. He is on assignment. However, we have |
0:18.6 | Karen Shipper in the house, and we are learning all about greeting |
0:23.3 | cards, how to do wholesale, how she went from being a graphic designer to being an art director |
0:32.2 | to being a full-time greeting card, like running her own business selling greeting cards. This is a great |
0:39.6 | episode. She actually reached out to us saying, hey, I've got, you know, something I'd really like |
0:45.2 | to share with your audience because I think a lot of people would like it based on the questions |
0:48.4 | we've been getting. And this was a phenomenal interview. What'd you think, Lee? Yeah, she's a total pro and she's doing it on her own, kind of like what we've been saying as a guard against sort of AI and creating your own path is that's exactly what she did. |
1:05.6 | She saw a market and she matched the market. |
1:09.2 | That's kind of the most important thing and um she built |
1:13.2 | her own brand yeah one of the big worries that a lot of artists have these days like you're saying |
1:18.9 | with AI is like well you know publishers and all these like smaller jobs are going to go away |
1:26.9 | because people who would have normally hired an artist are just going to go make something with AI. |
1:33.3 | I don't know. |
1:34.4 | I know that has been happening in places. |
1:37.0 | I don't know how at scale that's going to get because essentially Karen's clients or the people who are buying her cards specifically want a design by her from her with her particular personality. |
1:52.7 | And so she sort of AI proofed herself, essentially, which I think is fascinating. |
2:00.2 | You're going to learn a few things from this interview. |
2:02.4 | Like she tells you how she like set up her wholesale business and sort of the mechanics of it. |
2:09.5 | But one of the big takeaways I got from it was if she didn't know how to do something, |
2:14.3 | she just went out and learned it. Like she found a course to teach her how to do it or she found a mentor to show her |
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