Hello, everybody. Welcome to Three Point Perspective, the podcast about illustration, how to do it,

how to make a living at it, how to make an impact in the world with your art. I'm Jake Parker.

I'm Lee White. And Will Terry could not join us today. He is on assignment. However, we have

Karen Shipper in the house, and we are learning all about greeting

cards, how to do wholesale, how she went from being a graphic designer to being an art director

to being a full-time greeting card, like running her own business selling greeting cards. This is a great

episode. She actually reached out to us saying, hey, I've got, you know, something I'd really like

to share with your audience because I think a lot of people would like it based on the questions

we've been getting. And this was a phenomenal interview. What'd you think, Lee? Yeah, she's a total pro and she's doing it on her own, kind of like what we've been saying as a guard against sort of AI and creating your own path is that's exactly what she did.

She saw a market and she matched the market.

That's kind of the most important thing and um she built

her own brand yeah one of the big worries that a lot of artists have these days like you're saying

with AI is like well you know publishers and all these like smaller jobs are going to go away

because people who would have normally hired an artist are just going to go make something with AI.

I don't know.

I know that has been happening in places.

I don't know how at scale that's going to get because essentially Karen's clients or the people who are buying her cards specifically want a design by her from her with her particular personality.

And so she sort of AI proofed herself, essentially, which I think is fascinating.

You're going to learn a few things from this interview.

Like she tells you how she like set up her wholesale business and sort of the mechanics of it.

But one of the big takeaways I got from it was if she didn't know how to do something,

she just went out and learned it. Like she found a course to teach her how to do it or she found a mentor to show her

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