SAY: "MAGA is a death cult." With Democratic Message Maven-Anat Shenker-Osorio
The Bill Press Pod
BP Pods
4.7 • 601 Ratings
🗓️ 18 March 2025
⏱️ 41 minutes
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Summary
In this episode, Bill talks with Anat Shenker-Osorio. She is a strategist, pollster and messaging consultant for progressive politicians. organizations and causes in the United States and around the world. Shenker-Osorio argues that progressives are not even "losing" the messaging war but rather failing to participate effectively. She attributes this to: An over-reliance on the idea that "good policies sell themselves." A lack of consistent, repeated messaging. Flawed message testing that doesn't reflect real-world communication. A lack of a "fight" mentality.
She emphasizes the importance of controlling the narrative through language. She uses the example of "deportation" versus "abduction," and how conservatives have successfully redefined terms like "critical race theory." To counter MAGA messaging, She advises progressives to: Frame issues around shared values. Clearly identify the "villain" (e.g., "MAGA Republicans"). Offer a positive vision for the future and use the phase "MAGA is a death cult."
She stresses that the Democratic party is seen as weak, and that the voters want to see a fight.
You can follow Anat Shenker-Osorio on Blue Sky at @Anatosauras.bsky.social
Today's Bill Press Pod is supported by the Iron Workers Union. More information at Ironworkers.org.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
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| 1:05.5 | Hello, good friends. We're back with another episode of the Bill Press Pod, and thank you for joining us. If I've heard one complaint from Democrats about Democrats these days, I've heard it a thousand |
| 1:12.6 | times. It's some version of this. Whether they're in power or out of power, why are Democrats |
| 1:18.8 | so bad at getting their message out? Why can't they do a better job of countering all the lies |
| 1:24.5 | told by Donald Trump and his MAGA supporters. Why do Democrats let |
| 1:29.0 | right-wing Republicans dominate the media, talk radio, cable television, social media? Or when |
| 1:34.8 | will Democrats ever come up with their own message machine? Believe me, I've asked that question |
| 1:41.0 | myself many, many times. The good news is there are some Democrats out there who are damn good at messaging. |
| 1:49.5 | The bad news is we're not paying enough attention to them yet. |
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