This is an I-Heart podcast.

Guaranteed Human.

Welcome to Stuff You Should Know, a production of IHeart Radio.

Hey, and welcome to the podcast.

I'm Josh, and there's Chuck and Jerry's here too. And we are going crunchy granola even today.

Talking about saving the whales, which Chuck, I don't know about you, but for me that was like a big part of my childhood. So this is a little bit nostalgic for me.

Yeah, I mean, if you're insinuating, I grew up under a rock in the 1970s, that is not the case.

You did live on a gravel road. That's true. But we're rocks involved. I lived among rocks. But,

yeah, I mean, I would go out on a limb and say that, well, this article says Save the Whales is one of the most

successful environmental conservation movements in history.

But from my mouth to thine ears, I'm going to say, I think the Save the Whales campaign is one of the most effective marketing campaigns across any genre in history.

Wow. Wow.

It was that ubiquitous.

Yeah, it was super ubiquitous. I think you caught more of it than me even. Like the stuff that I caught was a little bit of the after wash. I don't know. Like remember that thing? You were living, well, no, it was still a thing. Yeah, yeah. But I think the peak, I missed the peak, and you were living right through it.

Because the 70s were like when this really started to ramp up big time.

And I'm sure plenty of people out there have heard Save the Whales.

And it is like a pretty ubiquitous slogan.

It used to be even more ubiquitous, like we're saying.

But despite that there wasn't like one person

or group that you're like, yep, they started Save the Whales. It almost just kind of bubbled up

into the collective consciousness. And a bunch of different groups kind of started doing the same thing,

sometimes working together, other times doing it independently,

...