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The Money with Katie Show

Save the #BossBabes: MLMs, Get-Rich-Quick Schemes, and the Prosperity Gospel

The Money with Katie Show

Money with Katie

Self-improvement, Education, Business, Investing, How To

4.81.3K Ratings

🗓️ 19 April 2023

⏱️ 39 minutes

🧾️ Download transcript

Summary

When Amazon Prime dropped the LuLaRich documentary in 2021, it was one of the first times the population at large got to peek behind the curtain at one of the largest multilevel marketing companies in the world—and boy, did it take internet voyeurs by storm. The timing of (and snark generated by) such an explosive exposé was especially interesting, given the other pyramid scheme-y thing playing out in 2022: NFTs, shitcoins, and meme stocks. It feels like we should’ve learned our collective lesson by now—but are the get-rich-quick schemes that plague our DMs and Twitter feeds evolving faster than we are? What’s a Boss Babe to do? Learn more about our sponsor, Vin Social: https://www.vinsocial.vip Learn more about our sponsor, Droplette: https://droplette.io/. Use promo code MONEYWITHKATIE for 50% off. Learn more about our sponsor, Fidelity: https://fidelity.com/stocksbytheslice Transcripts can be found at podcast.moneywithkatie.com. — Mentioned in the Episode Amanda Montell's Cultish: https://bookshop.org/a/90396/9780062993151 LuLaRich: https://www.amazon.com/LuLaRich-Season-1/dp/B09CFXPNSX LuLaRich trailer: https://www.youtube.com/watch?v=mIkcrQzTr8w&ab_channel=AmazonPrimeVideoUK How LuLaRoe worked: https://www.youtube.com/watch?v=4411N0nAELY&ab_channel=AmazonPrimeVideoUK The Sam Dee on YouTube, sharing their experience as a LuLaRoe retailer: https://www.youtube.com/watch?v=u-TO2-d10S0&ab_channel=TheSamDee The Dream podcast: https://podcasts.apple.com/us/podcast/s1-e1-wanna-swim-in-cash/id1435743296?i=1000420324159 The Airplane Game from the 1980s: https://apnews.com/article/7894d03521da555b7ea45e6f78323fbb "Blessing Loom" scam alert: https://www.bbb.org/article/news-releases/22255-bbb-scam-alert-easy-money-blessing-loom-nope-pyramid-scheme Benjamin M. Friedman's Religion and the Rise of Capitalism: https://bookshop.org/a/90396/9780593311097 Protestant ethic, per the Encyclopedia Britannica: https://www.britannica.com/topic/Protestant-ethic James Jani on YouTube, sharing about the prosperity gospel: https://www.youtube.com/watch?v=hTfKpAWkgJY&t=771s&ab_channel=JamesJani — Follow Along at Money with Katie: https://moneywithkatie.com/ Watch on YouTube: https://www.youtube.com/@MoneywithKatie Follow Money with Katie! - Instagram: https://www.instagram.com/moneywithkatie/ - Twitter: https://twitter.com/moneywithkatie Subscribe to The Money with Katie Newsletter - Sign up for free today: https://www.morningbrew.com/money-with-katie/subscribe/2 Follow the Brew! - Instagram: https://www.instagram.com/morningbrew/ - Twitter: https://twitter.com/MorningBrew - TikTok: https://www.tiktok.com/@morningbrew Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

It was this idea that, you know, you could have this entrepreneurial spirit without compromising

0:08.3

your femininity without having to leave your children behind and go to work.

0:13.6

You know, it was sort of the best of both worlds.

0:16.4

And then that pseudo-feminist quasi-feminist energy continued to rebrand itself.

0:23.2

So in the sort of Cheryl Sandberg lean in girl boss era of commodified feminism, you heard

0:31.3

all of these companies from Lulero to Beachbody promising the once-in-a-lifetime opportunity

0:37.3

to be a boss babe, to be a mompreneur, to be a sheet-e-o, to like make a full-time living

0:42.9

with part-time work.

0:54.2

Welcome back to this week's episode of The Money with Katie Show Rich Family.

0:59.4

I'm your host Katie Gatti Tossan, and this week we are talking about a slew of seemingly

1:05.2

unrelated topics that coalesce to form a perfect store of financial quackery, intentionally designed

1:13.3

to separate you from your money.

1:23.4

To give you a preview of where we're heading, my guest this week is Amanda Montel, the

1:27.6

author of Cultish, the language of fanaticism.

1:31.3

So let's get into it.

1:33.2

In 2021, Amazon Prime released an explosive documentary called Lula Rich.

1:39.9

It was one of the first times that the public at large got to peek behind the curtain at

1:45.0

a multi-level marketing scheme, aka an MLM.

1:49.1

The four episode documentary series, which earned an unheard of 100% on rotten tomatoes,

1:56.4

chronicles the fascinating rise and fall of Lula Roe, which is an MLM that I can only

2:01.3

describe as a kitschy leggings company, and it provides this very unintentionally hilarious

2:08.4

character study of the two founders, Deanne Brady and her husband Mark Stidham.

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