4.8 • 1.9K Ratings
🗓️ 23 August 2023
⏱️ 25 minutes
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Adventures in the music business
Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.
You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.
To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.
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0:00.0 | There I was just walking down the street, singing to what did he dumbly do? |
0:08.0 | Hey, it's Ajay. |
0:10.0 | And this is a special archive episode of The Kimbo. |
0:18.0 | In the year 2000, Sony had a problem. |
0:22.0 | The problem was that the patents that they owned with Phillips for the CD format were running out. |
0:30.0 | And those patents had been very, very good to them. |
0:33.0 | Every year, they made between 60 and 80 million dollars in profit. |
0:39.0 | Because every CD, every CD player, every CD mastering machine had to pay them a royalty. |
0:47.0 | But the patents were running out. |
0:50.0 | Also, there were problems with the CD format that the people at Sony and the music industry could see coming. |
0:59.0 | First of all, CDs didn't sound nearly as good as the industry had promised everyone they actually sounded. |
1:07.0 | Second, digital was coming. |
1:11.0 | The CD didn't hold that much data, actually, and it was pretty easy to rip it. |
1:18.0 | And once you ripped it, it was really easy to share the files. |
1:23.0 | The music industry hated this idea. |
1:26.0 | So Sony, working overtime, created a new format, a format they called SACD. |
1:34.0 | And what they tried to do was something that would be good for everyone. |
1:38.0 | Good for Sony, because they'd have a new patent, and they'd be able to charge everyone in the industry attacks every day for the next 17 years. |
1:48.0 | And good for the music industry, because it would give them a chance to sell all the music lovers yet another format. |
1:56.0 | Maybe it might be good for some listeners, because it would hold four times or more as much data as a regular CD. |
2:05.0 | That meant if you could hear the difference, an SACD would make you happier. |
2:11.0 | Music |
... |
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