Very much, I think Satoshi is a marketer at heart. He understands this. He understood that

the narrative would be propagated primarily through speculation. I think that took incredible

foresight to understand human motivation and to understand that he could tap into that one element

of humans, greed, and use that to market Bitcoin and that the price alone would market

Bitcoin. I would say Satoshi is very much a viral marketer. He understood how to

propagate narratives at an incredibly eloquent and simple way, which tapped into human greed.

And then to get the early people to help him build it, he basically tapped into their

sentiment around what cash should be.

Welcome back to the breakdownss Free Ideas Festival, a 4th of July exploration of ideas with the potential to shape the future of the economy.

This episode is sponsored by BitStamp and Crypto.com.

The breakdown is produced and distributed by CoinDesk.

And now here's your host, NLW.

Welcome back to the breakdown.

It is Wednesday, July 1st, and this is day two of the Free Ideas Festival.

To many, Bitcoin is inevitable. But then again, many who have been around for a long

time, who have seen how many different forces have tried to compromise or kill it, have a slightly

different take. Dan Held is a serial Bitcoin entrepreneur and is currently in BD at Cracken after

they acquired his most recent company

interchange. He is known for his excellent content on Satoshi's history, on Bitcoin narratives,

and on so much more, and recently he released a thread about Bitcoin's quote,

decentralized marketing department. In this conversation, we talk about how narrative construction and competition in

Bitcoin is an incredibly powerful force that shapes how new people enter the space and how

...