Sasha Plavsic: Ilia Beauty Founder and Chief Creative Officer

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 16 August 2021

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

In founding clean skin-centric beauty line Ilia ten years ago, Sasha Plavsic was way ahead of the industry in what would become known as “clean beauty.” The brand began with a lip balm that was safe, effective, and natural and has since expanded into a full range of complexion formulas that consistently win beauty awards and put the brand in the top three growing brands at Sephora. But before Plavsic set out to create the change she wanted to see in the industry, she worked in branding for an eyewear retailer, an aromatherapy company, Saje Natural Wellness, and Urban Decay. On this episode, find out how Plavsic made the leap to start her own brand and how she continues to push the beauty industry forward.

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Transcript

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0:00.0	Hey, I'm Molly Sims.
0:02.3	And I'm Emma Shagormley.
0:03.3	We are two best friends with one common obsession.
0:05.8	Beauty.
0:06.8	And by that, we mean everything that makes you look and feel beautiful.
0:10.6	We tried it all and we got your back.
0:12.4	We'll be calling on all our favorite health experts, industry insiders, and friends to
0:16.2	answer all your beauty questions.
0:18.5	Consider us your beauty 4-1-1.
0:20.4	And sometimes, you're 9-1-1.
0:22.2	From how to fix, brassy hair, to the pros and cons of laser facials, and always with
0:27.0	a cocktail in hand, always.
0:29.2	So be prepared to be obsessed.
0:31.5	Check out Lipsic on the Rim wherever you get your podcast.
0:36.2	Hi, everyone.
0:42.8	I'm Hillary Kerr, the co-founder and chief content officer of Who What Wear.
0:48.1	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:55.2	We're talking about their work journeys, what they've learned from the process of setting
0:59.2	aside their doubts or fears, and what happens when they embark on their second life.
1:04.9	Today, I'm joined by Sasha Plovsik, the founder of the Clean Skin-Centric Beauty Line, Ilya
1:11.6	Beauty.
1:13.2	Sasha founded Ilya back in 2011, before the term Clean Beauty was recognizable, let alone
	...

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