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InsTech - insurance & innovation with Matthew Grant & Robin Merttens

Sasha Haco, CEO & Co-founder: Unitary: From black holes to bordereaux: building AI agents for insurance (401)

InsTech - insurance & innovation with Matthew Grant & Robin Merttens

InsTech

Entrepreneurship, Business, Investing

4.9 • 51 Ratings

🗓️ 5 April 2026

⏱️ 18 minutes

🧾️ Download transcript

Summary

In this episode, Robin Merttens speaks with Sasha Haco, CEO and Co-founder of Unitary, about how AI is being applied in practical, high-impact ways across insurance operations.  Sasha’s route into the industry is far from typical. With a background in astrophysics and no prior experience in insurance, she set out to build something tangible using AI, focusing on real-world problems rather than theoretical ones.  What began as a mission to make the internet safer has evolved into a fast-growing platform that automates some of the most manual and time-consuming processes in insurance. From bordereaux handling to claims and policy administration, the focus is on removing repetitive work without requiring insurers to overhaul their existing systems.  Drawing on her experience building Unitary from the ground up, Sasha shares a clear and practical perspective on where AI is delivering value today, how insurers can get started quickly and what it takes to stand out in an increasingly competitive market.  At the heart of the discussion is a simple idea: meaningful progress often starts with tackling the most overlooked and operationally painful tasks.  In this conversation, Sasha shares:  Why coming from outside insurance can unlock new ways of solving entrenched problems   How virtual agents can replicate human workflows across legacy systems without integration   Where insurers are seeing the fastest returns from automation today   Why speed to ROI is becoming a defining factor in AI adoption   How trust and customer outcomes are emerging as key competitive advantages  What it takes to build and scale in a crowded AI landscape   Why the biggest barrier to automation is often mindset, not technology If you like what you’re hearing, please leave us a review on whichever platform you use or contact Robin Merttens on LinkedIn.  Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning.

Transcript

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0:00.0

Hello there. Welcome or welcome back to the Instech podcast. It's Zoya here and this week,

0:15.1

Robin is joined by Sasha Hako, CEO and co-founder of Unitary. From studying black holes to building one of the fastest growing

0:23.7

AI companies and insurance, Sasha's story doesn't quite follow the usual script. To say she's

0:28.9

working right at the heart of one of the industry's biggest challenges, not whether to automate,

0:33.0

but how to actually make it happen. And because across the London market, firms already know the workflows,

0:39.3

submissions, claims, Bordero, but moving from pilot to real-life productions where things often stall.

0:45.3

That's exactly why we're hosting a networking event with the Unitary on April 21st in London,

0:50.3

bringing together operations, underwriting and technology leaders to focus on what practical,

0:55.0

fast-tracked implementation really looks like. How do you get started? How do you deploy in weeks,

1:00.3

not months, and how do you avoid adding yet more complexity to already stretch systems?

1:05.5

Pour yourself with coffee and enjoy the conversation, and if it gets you thinking we'd love you to

1:09.8

join us in London to continue it.

1:17.0

Welcome to this week's Intertech podcast. My guest today is Sasha Haco. She's the CEO and co-founder

1:24.0

of Unitary. Sasha, welcome. Thank you very much. Great to be here.

1:27.9

Now, tell us to your background, because you're not an insurance person through and through.

1:32.1

What were you doing before you co-founded Unitary? I'm definitely not an insurance person through and

1:36.9

through. It's been a journey to get here. So before I started Unitary, I was doing physics.

1:43.4

I was in academia, did a PhD, looking at black holes. So I was a

1:48.0

astrophysics kind of person and trying to figure out what happens to something when it falls into a

1:54.4

black hole. That was like consuming all of my time and energy was trying to solve this black hole

2:00.3

mystery, which actually has nothing

2:02.1

at all in common with insurance. You won't be surprised to hear. I was working on that one

...

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