Saral - Beyond Followers: The Truth About Real Influence

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 21 February 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode, I sit down with Yash Chavan, the founder of Saral, to talk about what’s changed in influencer marketing, what’s working right now, and how brands can build long-term, authentic partnerships with influencers.

We dive into the evolution of the influencer space, why attention is the new currency, and how brands can stop wasting money on the wrong influencer deals. Yash breaks down his game-changing strategy—one that flips the script on traditional influencer marketing and helps brands build a sustainable, scalable pipeline of real advocates. If you're serious about growth, this episode is packed with must-know insights!

Key Moments in This Episode:

* The Attention Economy – Why getting the right kind of attention matters more than ever.

* Building Your Influencer "Secret Society" – The three-layer strategy that separates successful brands from the rest.

* The New Way to Pay Influencers – How brands can de-risk partnerships and only invest in proven creators.

* Common Mistakes to Avoid – Why follower count means nothing without real influence.

* The Future of Influencer Marketing – How AI, authenticity, and trust will shape the next wave of brand partnerships.

Join me, Ramon Vela, in listening to this insightful episode with Yash Chavan as we uncover the real strategies behind influencer marketing success! 🎧

For more on Saral, visit: https://www.getsaral.com/

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Today’s Sponsors:

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

Transcript

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0:00.0	A lot of brands still get stuck up on metrics, on follower count, or audience size and popularity
0:06.5	and all of that.
0:08.0	But truly, you really need to just focus on influence, not on popularity.
0:13.8	So that's one of the things I say, don't focus on popularity, focus on influence.
0:18.4	Gordon Ramsey is popular, but he's also influential, right? Kim Kardashian,
0:23.8	on the other hand, may be very popular. I'm not too sure about influential, right? So if you get
0:29.3	somebody like Gordon Ramsey to promote you and you're a cookware brand, like that's going to work for
0:34.3	you, right? Because he's truly influential in that space. People listen to him.
0:37.8	They respect him.
0:39.1	Right.
0:39.3	So you can have that at any level.
0:41.5	There's be creators with 10K followers, 5K followers who are true experts at a certain niche type of cuisine.
0:48.7	There are a lot of people respect like a sushi chef, for example, probably is never going to be as popular as Gordon Ramsey is
0:55.8	right but a lot of people are going to respect that person so if you have a knife if you have a
1:00.6	cutting bag or something like that and you want to promote it even if this chef has 50,000 followers
1:05.9	which is like 1% of what Gordon Ramsey has, you can work with them.
1:25.0	Hey everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:28.6	Like always, we have an amazing guest and company that we're going to feature. Actually, today, I am really happy because I am interviewing someone who has been a long
1:35.1	partner who's supported the show. Hopefully, I've also been a supporter of theirs in which I've
1:40.3	always tried to be, and I also consider him a friend. So why don't we get right to it?
1:46.5	And let me introduce you to Yash Chavon, who is founder and CEO of Soral.
1:53.3	Welcome to the show.
	...

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