Molly Bz Cookies - From $150 to a National Cookie Brand
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 13 February 2025
⏱️ 63 minutes
🧾️ Download transcript
Summary
If you love stories of resilience, grit, and entrepreneurial spirit, today’s episode is exactly that.
Meet Molly Blakeley, the powerhouse founder of Molly Bz Cookies, who went from being a single mom with just $150 to her name to building a nationally recognized brand. Molly’s journey is nothing short of inspiring—full of hustle, creative problem-solving, and an unstoppable mindset.
We talk about the highs and lows of building a business, from baking cookies in her kitchen to landing in major retailers like Costco and Walmart. Molly shares the behind-the-scenes hustle, the power of saying "yes" before you figure it out, and how she turned obstacles into stepping stones for success. If you’ve ever wondered what it takes to build a brand from the ground up, this episode is for you!
Key Moments in This Episode:
* The $150 Gamble – How Molly turned her last bit of money into a booming cookie business.
* From Food Truck to National Brand – The creative way she tested and validated her cookie concept.
* Bold Moves & No Limits – Why asking, taking risks, and ignoring self-imposed limitations led to her big break.
* The Walmart Open Call Success – How Molly’s hustle landed her two golden tickets and an exclusive Walmart cookie.
* Lessons in Entrepreneurship – Her insights on rejection, mindset, and pivoting to keep growing.
Join us in listening to this incredible episode with Molly Blakeley as she shares the highs, the lows, and everything in between in building Molly Bz Cookies!
For more on Molly Bz Cookies, visit: https://mollybz.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story
What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.
Transcript
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| 0:00.0 | Molly Bees was a very first ever single pack gourmet cookie. |
| 0:05.7 | So individually wrapped gourmet cookie to hit store shelves in America. |
| 0:09.4 | And so there were like chocolate chip and peanut butter and basic ones, but no one was doing a weird, fun, gourmet style, individually packed for people to grab on the shelves. |
| 0:19.8 | So I was the first one to the |
| 0:20.8 | party to do that and I started in 2018 in my kitchen at home with my 10 year old son as a |
| 0:27.2 | single mom I was down to my last 150 dollars I had to figure out how I was going to feed my son |
| 0:31.5 | so I started making weird fun gourmet cookies and in three years I became a national brand now |
| 0:37.1 | obviously there's a lot of story in between there but that's the that's the the weird, fun, gourmet cookies, and in three years I became a national brand. Now, obviously, |
| 0:37.7 | there's a lot of story in between there, but that's the, that's the, the, the, the, the pitch |
| 0:42.5 | deck of it all. |
| 0:53.9 | Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. |
| 0:59.0 | Like always, we have an amazing guest in brand that we're going to feature on today's show. |
| 1:02.9 | But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year, |
| 1:09.5 | and they are facing unprecedented challenges from changing consumer |
| 1:14.3 | behavior, inflation, electioneer anxiety, the cost of capital, and more. However, finding an |
| 1:21.1 | experienced knowledgeable advisor shouldn't be challenging. And that's why I'm personally recommending |
| 1:27.4 | that you reach out to Compass Rose Ventures, whether |
| 1:31.3 | you're looking for help positioning your brand and messaging, diversifying your marketing |
| 1:36.3 | portfolio, preparing for retail expansion, or fine-tuning your existing retail strategy, or |
| 1:43.1 | maybe preparing your brand and financials for |
| 1:45.8 | investors or acquisition. Simply visit compassroseventures.com. That's compassroseventures.com |
| 1:55.2 | to learn more. Now without further ado, let's get to the main event. I have with me Molly Blakely, who is the founder |
... |
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