Sarah Scheerger, Brent & Jamie Camalich, DUDE. BE NICE
Totally Booked with Zibby
Zibby Owens
4.5 • 641 Ratings
🗓️ 12 December 2025
⏱️ 24 minutes
🧾️ Download transcript
Summary
Zibby chats with children’s book co-authors Sarah Scheerger and Brent Camalich about DUDE. BE NICE, a gorgeously illustrated tale of good intentions and not-so-good outcomes, born from the viral kindness movement behind the Dude Be Nice platform. Brett shares how he left corporate America to spotlight everyday unsung heroes through uplifting videos that have been viewed more than 80 million times, while Sarah reflects on bringing those stories into schools. Together, they discuss the evolution of their beloved character “Dude,” the power of empathy and teamwork, and the hope of expanding the brand into TV and beyond.
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Transcript
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| 0:00.0 | Hi, this is Zibi Owens, and you're listening to Totally Booked with Zibby. Formerly, moms don't have time to read books. In my daily show, I interview today's latest, best-selling, buzziest, or underrated authors and story creators, whose work I think is worth your time. As a bookstore owner, publisher, author, and obviously podcaster, I get a comprehensive |
| 0:24.0 | look at everything that's coming out and spend my time curating the best books so you don't |
| 0:29.3 | have to. |
| 0:30.3 | Stay in the know, get insider insights, and connect with guests like I do every single day. |
| 0:36.2 | For more information, go to Zibbimedia.com |
| 0:38.7 | and follow me on Instagram at Zibby Owens. |
| 0:44.8 | Sarah Shearger, Brett Kamelich, and Jamie Kamelich are the co-authors of Dude Be Nice. |
| 0:52.0 | Sarah is an author and mental health clinician. She provides school-based |
| 0:55.8 | counseling services for at-promise youth and helps them figure out who they are and who they want to be. |
| 1:01.1 | The Dude Be Nice organization caught her attention and served as inspiration for Dude. This is her |
| 1:06.3 | 10th book. Brett Camelich is the owner of Dude Be Nice, whose videos celebrate unsung heroes and have |
| 1:13.4 | generated more than 80 million views. He's a kid at heart who lives in Austin, Texas, with his |
| 1:17.9 | wife and two children. Jamie Kamalik was not on the podcast, but is a co-author, and she has worked |
| 1:23.3 | in education for 19 years, lives in Austin, Texas, and this is her first picture book. Welcome, |
| 1:29.0 | Brent and Sarah. I'm so excited to have both of you here to talk about, dude, be nice, the |
| 1:34.6 | picture book based on your amazing community platform, website videos, the whole thing. And now it's |
| 1:40.7 | also a book. Congrats. Thank you. Thank you for having us. And yeah, we're excited. This book has |
| 1:45.8 | been a long time coming. So dream comes true and it's finally here. Amazing. Okay, let's back up for two |
| 1:52.1 | seconds before we talk about the book to talk about how the whole Dude Be Nice platform began in 2014 |
| 1:57.8 | and how it's evolved since then so that I am holding this book in my hands. |
| 2:03.4 | Yeah, so about 10 years ago had this crazy idea to leave corporate America and start a |
| 2:10.1 | company that was all about inspiring people to treat themselves and others better. |
... |
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