This is on point, I'm Meghna Choc Rabardi. For years, Sarah Longwell has been talking to

voters all across the country, conducting hundreds of hours of focus groups to ask about

what's motivating voters and how they plan to cast their ballots.

Several of those focus groups have been with so-called flippers,

voters who supported Donald Trump in 2016, but flipped to Joe Biden in 2020.

Now, just three weeks away from election day,

we're gonna talk to her about what's motivating

these voters in this year's presidential race.

Sarah Longwell, by the way, is a Republican pollster and strategist.

She's the director of the Republican Accountability Project,

and founder and publisher of the Center Right Online publication,

The Bullwark. of the center right online publication the bulwark. She also hosts the

podcast the focus group. Sarah welcome back to the show. Thank you so much for having

me. I'm very happy to be here. So I'd like to start by really sort of setting a broad table here because, you know,

throughout this election, but I, especially in the past two or three months, we've

heard repeatedly many folks saying that this may be the most important

or consequential election in a generation, if not more. I'm wondering if the voters that

you've been talking to, do they see it that way or

do they see it as something different? Well the thing about voters is that they're

very different. There's a broad spectrum and I would say if you are a Democratic

voter or a left-leaning independent,

that's probably true because for those people they revile Trump. He continues to be

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