Hello and welcome to the midpoint. My guest today is someone who is much loved and trusted in the beauty industry.

Sarah Jostle has been a must read in the Sunday Times style section for over a decade. A straight talking woman on this morning and she has thrived on social media where she gives absolutely brilliant advice, a go-to

for so many women and men when it comes to product and treatment recommendations. Her book,

The Diary of a Beauty editor, is out very soon. So it seems like a perfect time to tap into her

expertise. And you have been sending in the most brilliant questions. Let's go meet Sarah.

Sarah Jostell, welcome to the midpoint. Thank you for having me. Very exciting day I meet you on because today is book day. The Diary of a Beauty Editor is officially out today. So I'm only seen it in PDF form. I am mortified that you haven't actually had a copy so I'm going to send you a copy

straight after this but yes I've had a typical me day where I was so excited I went off to the

bookshops. I've been able to see it yet. Do you know it's that like Instagram versus reality

moment where it all looks so glossy but the book hasn't arrived in any of the bookshop so we'll get

there though. But congratulations because I know you say this in the forward, I think it is, that it's taken a while to get off the ground this book. Only five years. And it prompted a few questions when I was reading the first few chapters. You're quite kind of almost apologetic, first of all, about you say, look, being a beauty editor is really important.

It's not apologetic.

That's the wrong word.

You're kind of explaining why beauty is important. And I think that's important to establish now as well. How big an industry beauty is. It's not fickle. It's not shallow. It's worth a lot of money to this country. Of course. So beauty is a business. We talk a lot about the incredible work that the British Beauty Council do.

You know, they are campaigning at number 10 all the time. of course. So beauty is a business. We talk a lot about the incredible work that the British

Beauty Council do. You know, they are campaigning at number 10 all the time about whether it is

looking at the cosmetic treatments world and how we can be far more careful with what's going on

there. It's the high street, you know, how we contribute to the high street. There is just so much

business in beauty and yet it is still massively looked at as just a silly little frivolous world by so many people, men and women. And so that is something that I really wanted to kick the book off with to just say, yes, I'm a beauty editor. And it's this sort of phrase that I used to always say, which was, I'm a beauty editor. But I did study politics at university. I always felt I really needed to say that. And I was talking to another friend who said, she used to say, I'm a journalist, but, you know, not a real one because it's beauty. And it's so sad that we feel that that's obviously how we've always felt.

But I would say after 16 years, I am now so proud to say.

Emotally journalist wouldn't do that.

No.

That's exactly what I said.

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