Sarah Funk: The Creator Who Turned New York into a Full-Time Career
YouTube Creators Hub
Dusty Porter
4.7 • 551 Ratings
🗓️ 17 October 2025
⏱️ 34 minutes
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Summary
In this episode of the YouTube Creators Hub Podcast, Dusty Porter talks with travel and lifestyle influencer Sarah Funk. Sarah shares her journey from struggling to monetize her Instagram in 2017 to becoming a successful YouTuber with over 75 million views and half a million followers. They discuss the importance of niching down, the differences between Instagram and YouTube, and how to balance quantity and quality of content.
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About Sarah:
With half a million followers across social media and 75 million YouTube views, Sarah Funk is a prominent entrepreneur and influencer in the travel and lifestyle industries. Sarah's MBA in Entrepreneurship and Marketing underpins her diverse ventures, including Funky Experiences, a tour company that has won TripAdvisor's Best of the Best award for four consecutive years. She also runs Funk & Co Creatives, a production company operating across the USA, teaches an online entrepreneurship course, and has authored several e-books on NYC available on SarahFunky.com. Featured in Forbes, Travel Channel, Travel & Leisure, and Business Insider, Sarah continues to innovate and inspire in the creative industry.
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Transcript
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| 0:00.0 | It's so important to start with a niche and then expand from there. |
| 0:04.0 | I learned my lesson the hard way in 2017 when I was just trying to do everything. |
| 0:08.3 | I was like, okay, I'm going to post about travel, and now I'm going to post about this food, |
| 0:12.2 | and then I'm going to post about luggage, and then I'm going to post about my outfit. |
| 0:15.9 | It's like, people need to go to your channel, your social page, what have you, and know exactly what you are. |
| 0:22.6 | And welcome to this week's episode of the YouTube Creators Hub podcast. |
| 0:26.5 | If you're looking to start, grow, or monetize a YouTube channel, this is the podcast for you. |
| 0:31.1 | I want to ask you something really quick. |
| 0:32.5 | If you haven't already and you've gotten any value out of this show, please leave us a review wherever and however you consume this podcast. |
| 0:38.7 | Also, if you know a creator personally and think that they'd be an awesome guest here on the podcast, let me know. |
| 0:45.6 | Email me at dusty porter.com. I would really appreciate it. Don't forget, you can check out everything that we have to offer creators down below in the show notes. |
| 0:53.2 | We do not have any sponsors, any ad reads on this show. I would just ask that if you're a creator and you're a need of services, take a look at what we have to offer. I do one-on-one personal YouTube coaching. I do channel reviews and audits. We also have a running list in a spreadsheet of all the tools and resources mentioned here on the podcast. |
| 1:11.0 | We have an email newsletter and all of the different things down below. |
| 1:14.2 | But if there was one that I think is probably the best bang for your buck per se, it would |
| 1:19.4 | be our creator's mastermind group. |
| 1:22.0 | Five bucks get you access to exclusive podcast episodes recorded by me every Friday, every week, a monthly |
| 1:29.1 | mastermind call, a forum and a Discord server where you can chat with other creators and |
| 1:33.7 | so much more value. So check that out if you haven't already. So with that said, let's jump |
| 1:39.1 | into this week's conversation. Hello everyone and welcome to this week's conversation on the |
| 1:43.7 | Creators Hub podcast. I am |
| 1:45.4 | super excited today to be joined by Sarah Funk. Sarah, let me tell you just briefly about her really |
| 1:51.4 | quickly. She has half a million followers across social media, 75 million YouTube views, and Sarah is a |
... |
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