Sarah Frey: Founder of Frey Farms, Author, and "Pumpkin Queen"

Guy Kawasaki's Remarkable People

Guy Kawasaki

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4.6 • 667 Ratings

🗓️ 18 November 2020

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode’s guest is Sarah Frey, founder of Frey Farms. Sarah is an American farmer and entrepreneur, and author of The Growing Season. She is the CEO and owner of Frey Farms, which she founded at age sixteen. Frey Farms is the largest H-2A visa employer in Illinois as well as the largest grower of pumpkins in the United States. Sarah was branded The Pumpkin Queen by the New York Times. Frey's business negotiations with Walmart have been featured in a Harvard Business School study. In this episode we discussed:- How Sarah walked into Walmart at 19 and cut a deal- The Harvard Business reviews of her negotiation tactics- How to negotiate the best deal- What she wishes everyone knew about farmers and farming- How to scale your business This episode is brought to you by reMarkable, the paper tablet. It's my favorite way to take notes, sign contracts, and save all the instruction manuals to all the gadgets I buy. Learn more at remarkable.com I hope you enjoyed this podcast, would you please consider leaving a short review on Apple Podcasts/iTunes It takes less than sixty seconds, and it really makes a difference in swaying new listeners and upcoming guests. I might read your review on my next episode! Sign up for Guy's weekly email at http://eepurl.com/gL7pvD Connect with Guy on social media: Twitter: twitter.com/guykawasakiInstagram: instagram.com/guykawasakiFacebook: facebook.com/guyLinkedIn: www.linkedin.com/in/guykawasaki/Read Guy’s books: https://guykawasaki.com/books/ Thank you for listening and sharing this episode with your community. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:48.4	I'm Guy Kawasaki, and this is remarkable people.
0:52.6	This episode's remarkable guest is Sarah Fry.
0:56.1	She is known as the Pumpkin Queen of America.
0:59.1	That's because she grows more pumpkins than any other farmer in America.
1:03.6	In 2016, she sold 5 million pumpkins.
1:07.5	She was raised on an 80-acre farm without indoor plumbing in southern Illinois.
1:13.0	It is 260 miles south of Chicago, 99 miles east of St. Louis, and 127 miles northwest of
1:21.5	Owensboro, Kentucky. She attended high school and college at the same time while working at
1:27.3	tractor supply. She borrowed $10,000 at the same time while working at tractor supply.
1:28.9	She borrowed $10,000 at 16 to start a melon business.
1:33.3	At 18, she bought her parents' farm and built it into the Fry Farm brand that today sells fruits, vegetables, and beverages.
1:42.1	She has written two books.
1:43.9	For the love of pumpkins, a visual guide to
1:46.3	fall decorating with pumpkins and ornamentals, and very recently, the growing season, how I saved
1:53.0	an American farm and built a new life. In this episode, you'll learn about the lessons of bootstrapping
1:59.7	out of rural poverty, the combative nature of chickens,
2:03.6	how God talked to her via a full harvest moon, how a snapping turtle altered her life,
	...

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