Dr. Sinan Aral: MIT Professor and Social-Media Scientist

Guy Kawasaki's Remarkable People

Guy Kawasaki

Documentary, Society And Culture, Management, Evangelism, Innovation, Remarkable People, Education, Society & Culture, Apple, Silicon Valley, Writing, Technology, Marketing, Guy Kawasaki, Entrepreneurship, Self-improvement, Pitching, Social Media, Business, Macintosh, Speaking

4.6 • 667 Ratings

🗓️ 11 November 2020

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

Dr. Sinan Aral is the David Austin Professor of Management and Professor, Information Technology and Marketing at MIT. He’s a Phi Beta Kappa graduate of Northwestern University. He has Master’s degrees from the London School of Economics and Harvard University. And he has a PhD from MIT. He recently published a book out called The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt. In short he is an expert in social media and its impact on society. We cover a lot of ground in this interview including: - The structural reform of social media - Data portability between platforms - The tension between security and privacy - The inexplicable reality of the Tik Tok deal - The wisdom and madness of the crowd - How to determine if a social media account is a bot - The psychology of online ratings - Why false news spreads faster, farther, and deeper than truth - The implications of like buttons - The long game in marketing and advertising Sign up for Guy's weekly email at http://eepurl.com/gL7pvD Connect with Guy on social media: Twitter: twitter.com/guykawasaki Instagram: instagram.com/guykawasaki Facebook: facebook.com/guy LinkedIn: www.linkedin.com/in/guykawasaki/ Read Guy’s books: https://guykawasaki.com/books/ Thank you for listening and sharing this episode with your community. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	In my years of entrepreneurship, I've seen countless startups. And here's the truth.
0:07.3	Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit
0:14.0	card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated
0:24.1	on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies
0:32.9	are trusting Brex to help them win. Go to brex.com slash grow to learn more.
0:48.6	I'm Guy Kawasaki and this is remarkable people.
0:52.6	Today's remarkable guest is Sinen Aral.
0:56.1	I sure hope I pronounced his name right.
0:58.9	He is the David Austin Professor of Management
1:01.3	and Professor of Information Technology and Marketing at MIT.
1:06.3	He is a Phi Beta Kappa graduate of Northwestern University.
1:10.0	He has a master's degree from the London School of Economics and Harvard University.
1:15.0	He also has a PhD from MIT.
1:17.5	He recently published a book called The Hype Machine,
1:20.7	How Social Media Disrupts Our Elections, Our Economy, and Our Health, and How We Must Adapt.
1:27.3	In short, he is truly an expert in social media and its impact on society.
1:33.0	We cover a lot of ground in this interview, including the structural reform of social media,
1:39.4	data portability between platforms, the tension between security and privacy, the inexplicable TikTok deal,
1:46.7	the wisdom and madness of the crowd, how to determine if a social media account is a bot,
1:52.2	the psychology of online ratings, why false news spreads faster, farther and deeper than truth,
1:58.9	the implications of like buttons, and the long game in marketing
2:02.8	and advertising. In other words, there's enough content in this episode to make your head explode.
	...

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