Sarah Creal on Developing Some of the Beauty Industry’s Most Iconic Products

Gloss Angeles

Kirbie Johnson and Sara Tan

Charlotte Palermino, Halsey, Sara Tan, Kirbie Johnson, Rihanna, Beauty Podcast, Arts, News, Entertainment News, Selena Gomez, Hailey Bieber, Fashion & Beauty, Beauty

4.8 • 679 Ratings

🗓️ 14 November 2025

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today is a treat because we have founder and product developer Sarah Creal as our guest! You’ve heard us wax poetic about Sarah’s namesake brand, but in this episode you’ll get to learn how influential she truly is in the industry and how the products we use today are largely inspired by her creations. She explains the hardships that come with creating a brand focused on women 40+ and why she felt it was important to launch anyway, the five products she developed that are her holy grails (from Prescriptives to Tom Ford), how she got into the beauty industry with no experience, working with Victoria Beckham, “aging gracefully”, and what luxury means now in beauty.

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Transcript

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0:00.0	G-M, Los Angeles.
0:05.4	Hi, Kirby.
0:07.1	Hi, Sarah.
0:08.5	Welcome to Los Angeles.
0:14.1	All right.
0:16.0	We are so thrilled to have a beauty industry veteran, a brand builder, and founder herself,
0:24.9	Sarah Creel is on Los Angeles today.
0:27.8	Welcome.
0:28.8	It's been a long time coming.
0:30.5	Yes.
0:30.7	Yes.
0:31.3	Yes.
0:31.6	I've wanted to do this.
0:32.7	And I'm so happy we got to get it together.
0:35.0	And I could do it on this trip.
0:36.1	So thank you.
0:36.9	You've heard us talk about her brand, Sarah Creel on this podcast and not only how much
0:43.6	we love the packaging, which has won design awards, one of the biggest design awards you can get,
0:49.0	right? Yes. Which one? The Penta Awards. Yes. Incredible. And I'd love to ask you a little
0:53.4	bit more about the design, but also just how beautifully formulated these products are.
0:58.8	And also who they're formulated for.
1:01.5	You know, in a world where everybody's trying to get the eyeballs of Gen Z and specifically now Gen Alpha.
	...

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