Sara Panton, Co-Founder of Vitruvi: Why You Should Care About Scent, Making New Hires for Startup Founders, Tips For Elevating Customer Experience, and More

The Dream Bigger Podcast

Siffat Haider

Fashion, Creativity, Beauty, Healthyeating, Business, Creative, Entrepreneur, Health, Skincare, Health & Fitness, Skincaretips, Fitness, Interviews, Wellness, Exercise

4.8 • 625 Ratings

🗓️ 21 June 2022

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today’s episode, I’m chatting with co-founder of Vitruvi, Sara Panton. Vitruvi is a natural home-scents brand and is popularly known for their diffuser line of sleek products and clean, carefully-sourced essential oil blends. The company was founded by siblings Sara and Sean Panton as a way to create a safe home-scenting alternative to the traditional air-care products that carried harmful and toxic chemicals. The brand's journey from being a home business to now being sold on the shelves of top retailers such as Anthropologie and Nordstrom is incredibly inspiring so I’m excited to share Sara’s words of wisdom for how Vitruvi has grown to what it is Today. We talk on bootstrapping and funding during the early days of Vitruvi, tips for making new hires, building partnerships, marketing success, and so much more.

To check out Today’s hot tip from Bret Contreras, click HERE.

To learn more about Vitruvi, click HERE.

To connect with Sara, click HERE.
To connect with Siff, click HERE.

To learn more about Arrae, click HERE.

To learn more about Icing & Glitter, click HERE.

To get The Betty Body by Stephanie Estima, click HERE.

To get A New Earth by Eckhart Tolle, click HERE.

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Transcript

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0:00.0	The following podcast is a dear media production.
0:03.9	Hi, I'm Sif Heider, the founder of Farray.
0:06.9	I'm a wellness entrepreneur and digital creator, and this is my show, The Dream Bigger
0:11.3	podcast. Listen, I love dreaming big, but you know what I love more?
0:16.2	Actually having the resources to make those big dreams happen.
0:19.9	And hey, dreams can sometimes be private
0:22.2	jets, but other times, they can look a little something like having the best skin of your
0:27.0	damn life or starting a successful business or delving into spirituality. So on this podcast,
0:33.7	I chat with experts and thought leaders from different fields about their tips and
0:37.8	tricks on doing exactly that. So let's get right into it.
0:45.3	Hello, hello, hello, friends, and welcome back to another episode of the Dream Bigger podcast.
0:50.7	I always love having Firecracker entrepreneurs on the podcast because I feel like me as an
0:58.2	entrepreneur, I learn so much from other entrepreneurs. It's just always great to hear other
1:03.0	people's take, you know, if they are further along than I am, it's always great for me to learn
1:08.8	like what worked, what didn't. And, you know, maybe I can learn from
1:12.1	their mistakes if they've made any. But I really enjoyed having today's guest, Sarah Panton,
1:19.4	the founder of Vitruvi on the show. So if you're not familiar with Vitruvi, it is an incredible
1:26.0	like household lifestyle smell brand.
1:30.1	So they are known for their diffusers, which I'm sure you've seen all over Instagram.
1:35.5	I personally own one and I cannot say enough good things about it.
1:39.2	Guys, the thing is so chic and their scents are just, oh my God, I have one. Actually, I got it after this conversation
1:46.8	with Sarah, but it's called Pacific. And I can't tell you, this thing is so fresh. It just puts me in a good
	...

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