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Making Space with Hoda Kotb

Sara Blakely On Learning From Failure and Trusting Your Intuition

Making Space with Hoda Kotb

NBC News

Health & Fitness, Mental Health, Society & Culture, Spirituality, Nbc News, Education, Motivation, Nbc, Today Show, Daily Boost, Self-improvement, Hoda, Today, Self Help, Make Space, The Today Show, Making Space, Feel Good, Making Space With Hoda Kotb, Inspiration, Hoda Kotb, Self Improvement

59.5K Ratings

🗓️ 28 May 2025

⏱️ 35 minutes

🧾️ Download transcript

Summary

Sara Blakely is the founder of Spanx and Sneex and opens up about believing in her products and trusting her gut. She created her revolutionary brand after identifying a problem in her wardrobe: what undergarments could she wear with white pants? Blakely's answer to that question started a shapewear revolution. She used the money she earned selling fax machines to launch her products, which soon started flying off the shelves of department stores and became a wardrobe staple for millions. She sold her majority stake in Spanx in 2021 after more than twenty years at the helm. Blakely opened up to Hoda on her journey to success, embracing failure, and trusting her intuition.

Transcript

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0:00.0

Have you ever believed in something bigger than yourself?

0:10.5

So much so that nothing, and I mean nothing, could stop you, that even when you are told no,

0:16.5

you just kept going?

0:18.1

Well, my guest today is living proof of the power of betting on yourself,

0:22.8

of never giving up, and of trusting that voice within, the one telling you to keep going.

0:28.7

Sarah Blakely is the founder of Spanx, the hugely popular brand of women's body slimming

0:34.0

undergarments, now a household name and a celebrity favorite.

0:38.2

And while Sarah has had an entrepreneurial spirit from a young age, her road to success was long

0:44.0

and winding. She set out to be a lawyer until a failed LSAT changed her course.

0:49.7

She went on to sell fax machines door to door until one moment changed everything.

0:55.0

When she decided to reinvent her life and invent a product that she could sell to millions of people that would make them feel good.

1:03.7

Like most great ideas, Spanx was born out of necessity, and the rest is history.

1:10.0

Sarah worked and hustled, putting her heart and soul

1:12.7

into every single part of the brand, building it from the ground up. And that hard work,

1:18.4

it has paid off. Spanx turned the industry on its head, and it's now valued at more than

1:24.6

$1 billion. Not to mention, Sarah became the youngest self-made female billionaire in the world.

1:31.9

And just recently, she founded a new company called Sneaks.

1:35.8

This girl, she's the real deal.

1:37.9

She's a founder and entrepreneur and a person who lifts women up.

1:42.2

She's a brilliant businesswoman, a loving mom, and an amazing human being,

1:46.1

and I have a feeling she's just getting started.

1:48.8

I'm Hoda Kotopi.

...

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