Santa Cruz CEO, Joe Graney – Engineering His Way to the Top
Downtime - The Mountain Bike Podcast
Downtime MTB
4.9 • 628 Ratings
🗓️ 29 November 2022
⏱️ 51 minutes
🧾️ Download transcript
Summary
Join me for a chat with Santa Cruz CEO, Joe Graney. Joe talks about his background and how he’s worked his way up from joining Santa Cruz as a contract engineer to now being CEO of the entire business. Hear Joe talk about the importance of the Syndicate to their marketing efforts and how they made carbon a legitimate option for gravity mountain biking. How does Joe feel engineering translates to running a business? We also chat about Santa Cruz’s insane drive to develop bikes and how even Covid didn’t slow that down, why they build their bikes in-house and plenty more. So sit back, hit play and listen to this episode with Joe Graney.
You can check out all that Santa Cruz have to offer over at santacruzbicycles.com.
Supporting Partners
7mesh
Do you want some incredible quality riding kit from the awesome 7mesh? Well, they are offering Downtime listeners a 20% discount using the code ‘DOWNTIME7MESH20‘ over at 7mesh.com. Head over now and check them out and what’s even better is that the ship globally, so wherever you are, you can get your hands on some top quality riding gear.
Santa Cruz Bicycles
To check out everything Santa Cruz, just head over to santacruzbicyles.com.
Podcast Stuff
Downtime EP
Downtime EP issue 2 is now available at downtimepodcast.com/ep. EP takes inspiration from the guests and topics of the podcast. It expands on them, and takes them into a stunning print-only format. EP is the perfect companion for some quiet time away from the distractions of modern life. Beautiful to have and hold, and a timeless piece of mountain bike history.
Just head over to downtimepodcast.com/ep to save yourself £5 off of the cover price with an annual subscription for just £20 plus postage or you can purchase EP1, or EP2 on their own too.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey everyone, I'm Chris Hall and you're listening to the downtime podcast where we delve deep into the gravity-based side of mountain biking. |
| 0:10.1 | First up, I want to thank our supporting partners and that's Santa Cruz bicycles and Sever Mesh who have a great offer for you. |
| 0:16.1 | I've admired Seven Mesh clothing from afar for a while now, so when they got in touch wanting to support the podcast, |
| 0:26.4 | I was really stoked. Severmesh is based in the mountains of British Columbia and was founded by three of the team from high-end outdoor clothing brand, Arcterics, including their CEO. As you'd expect from that |
| 0:32.0 | combo of challenging terrain, extremely varied weather and incredible skills and experience in the outdoor |
| 0:37.1 | clothing world, |
| 0:38.2 | seven mesh are making truly high-performance clothing for mountain biking, |
| 0:41.9 | gravel and road riding. They're working super hard to give us new options and better solutions |
| 0:46.1 | to meet our needs. Needless to say, the performance is next level, but their gear is also built |
| 0:51.6 | to last in the harshest of conditions and to keep you comfortable for as long as you're prepared to go. I've been lucky enough to try some of the range over the last couple of months and I can 100% vouch for the performance and quality of this stuff. The two standouts for me have been the Chilco Anurac and the Northwoods Windshell jacket. For the Chilco Anurac, seven mesh have created their own high loft waffle fabric called |
| 1:11.5 | WTV. It regulates heat like nothing else I've ever worn. I've used it with the same |
| 1:16.6 | elevate short sleeve base layer on rides from 4 to 12 degrees seat without getting cold or having |
| 1:21.6 | any issues with overheating. I've even kept it on in the car and still felt comfortable. It's one of the |
| 1:26.9 | most versatile bits of riding clothing I have ever worn. The other piece which stood out is the northwards wind shell. It's super light at just 126 grams and it packs down into its own storage pocket, which has clever elastic straps so you can strap it to your bike rather than needing space in a pack. It's perfect for those rides where it's chilly at the start or the end to pop on while you |
| 1:45.8 | having lunch or enjoying the view at the top of the climbs and it's DWR treated so it's going |
| 1:49.7 | to shrug off a light shower too. |
| 1:51.5 | It's really an essential piece of kit for those autumn and spring rides. |
| 1:55.5 | Whether you're wanting to try 7 mesh for the first time or you're already hooked, |
| 1:58.6 | they're offering downtime listeners a 20% discount |
| 2:01.5 | using the code. Downtime 7Mesh 20. That's downtime followed by the number 7, then Mesh MESH, and the number |
| 2:09.4 | 20, all in capitals with no spaces. That's downtime, 7Mesh 20 over at 7Mesh.com. Head over now |
| 2:16.4 | and check them out, and what's even better is that they ship globally. |
... |
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