Sandy Liang Takes Risks | Inside Fashion

The Business of Fashion Podcast

The Business of Fashion

Fashion & Beauty, Business, Arts

4.6 • 770 Ratings

🗓️ 15 November 2019

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

The New-York based designer discusses the highs and lows of launching a label straight out of fashion school with BoF's Lauren Sherman.

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Transcript

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0:00.0	This episode of Inside Fashion is brought to you by Affirm.
0:04.3	Affirm's payover time solutions help brands drive conversion, average order value, and loyalty
0:10.6	while acquiring new high lifetime value shoppers.
0:14.8	Learn more at Affirm.com.
0:20.6	It was like not prepared to have a brand, except for the fact that I very much wanted it and I was willing to do anything to just dive in and learn.
0:28.3	I think I had like four accounts my first season, which I thought was so cool.
0:31.7	They were like, hey, can you email me your line sheet?
0:33.8	And I remember thinking, what's a line sheet?
0:35.8	How have you dealt with retailers who have
0:37.7	knocked off your stuff? It definitely makes me sad and hurts. What is the hardest part of kind of
0:44.6	maintaining a wholesale business right now? I've learned to just like trust my gut and let
0:51.2	myself make things that I want to make and not stop myself because I don't think
0:54.4	it's going to sell.
0:55.9	Hi, this is Imran Ahmed founder and CEO of the Business of Fashion.
0:59.8	Welcome to the B.OF podcast.
1:01.3	This week on Inside Fashion, Lauren Sherman sits down with one of New York's rising design
1:07.6	talents, Sandy Liang.
1:09.4	In a way, Sandy has the quintessential story of graduating from
1:13.2	design school and entering into the realm of the fashion business, not entirely prepared for
1:19.4	everything ahead of her. While she had interned at places like Philip Lim, Richard Chai, and Jason
1:25.2	Wu, she needed to find her own path to create her own business,
1:28.8	her own strategy, and find her own way of succeeding.
	...

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