Sandra Horlings, Brands with a Conscience
Your World of Creativity
Mark Stinson
5.0 • 45 Ratings
🗓️ 5 January 2021
⏱️ 28 minutes
🧾️ Download transcript
Summary
Meet Sandra Horlings: a brand and business strategist & creative facilitator, a partner in progress.
Sandra helps teams explore new business opportunities in uncharted territory and to create compelling branded experiences, backed by sturdy -- innovative -- business models. She has more than 30 years of experience in working with and for leading brands, in almost every category.
She sparks progress, energizes collaboration, and brings strong actionable concepts to the table. Listen to her thoughts to boost innovation with a major dose of enthusiasm.
I ask Sandra:
- how to build a successful and responsible brand
- how to strengthen the brand with innovative, surprising branded experiences
- how to facilitate multidisciplinary teams to move from products to solutions
- how to build compelling stories for all stakeholders
- how to create new business value while co-creating with customers
Learn more about Innoboost, the innovation collective creating profit to be proud of at https://www.innoboost.nl/
Explore the global think tank on branding, The Medinge Group at www.medinge.org
Get her book Brands with a Conscience
Connect with Sandra at https://www.linkedin.com/in/sandrahorlings/
Transcript
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| 0:00.0 | Hi everyone it's Mark Stenson and we're back with a world of |
| 0:06.9 | creativity and how to unlock that creativity to get your work out into the world. |
| 0:13.0 | And you know, when we started this podcast, |
| 0:15.0 | I promised that we would really go all around the world |
| 0:18.0 | to find experts and ideas to tap your most original thinking |
| 0:22.0 | and get some tools and exercises and |
| 0:24.1 | formulism. So far we've been to Milan and Oslo and Paris and London all over the |
| 0:30.2 | states and even in the Caribbean in Barbados to get creative inspiration and |
| 0:35.7 | today a world of creativity brings us to Amsterdam and my guest Sandra |
| 0:40.8 | Horlings Sandra it's great to be with you today. |
| 0:44.0 | Thank you, Mark. |
| 0:45.0 | It's a pleasure to be here. |
| 0:46.0 | Really looking forward to this conversation. |
| 0:49.0 | Unlocking your world of creativity with Mark Stinson. |
| 0:55.0 | It's always good to talk creativity |
| 0:58.0 | with somebody who really shares the passion of innovation |
| 1:01.0 | and creativity. |
| 1:02.0 | So thanks for being with me. |
| 1:04.0 | Sandra is part of an innovation collective |
| 1:08.0 | called Inobost, and also a global think-take |
| 1:11.0 | on branding and marketing called Medina group and Sandra you spend most of your time |
| 1:17.5 | and you've built this career of helping other people stimulate and boost their creativity and their innovation |
... |
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