“Storytelling is at the core of human connection.” I’ve been working closely with Samir Chaudry and Colin Rosenblum for the better part of the last 5 years. Together, we created my youtube channel, worked through internal company marketing campaigns, ideated on new projects, and consulted on a number of others. They’re writers, directors, producers, onscreen talent, and entrepreneurs. I’m lucky to have met two guys with vast ingenuity, creativity, and work ethic. On the first half of the episode, we talk about their respective backgrounds in sports, growing up on opposite coasts, and how filmmaking unexpectedly connected them. In the back half of the show, we delve into content development, advice for creators, which platforms you should be targeting, and why audience definition is the most important piece. In today's world, your ability to sell a person, company, product or service relies on your ability to sell. To sell, you need to market. To share. To tell. This requires a strategy, or in some cases a personality, a voice, a camera, a microphone, a pen, or a keyboard. Suiting Up Podcast is a show that explores the psychology, playbook of tools, and strategies of the most influential people in sports, entertainment and business. My job is to navigate the conversation. The guests brings the originality. SHOW NOTES 4:10 Origin story 20:30 The Lacrosse Network 30:00 How Colin and Samir met 41:30 Storytelling 45:00 Ideas for content development 59:10 How to create content