Sam Stoffel | Building The Business That Made Bookmakers Sue Me & Why I Sold It

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.8 • 1.4K Ratings

🗓️ 3 August 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Get Leads FAST with ScoreApp. To get your first lead magnet live in under 60 minutes AND an EXCLUSIVE 50% off your first month head to: ⁠https://www.scoreapp.com/rob/⁠ Take the survey now: https://docs.google.com/forms/d/1iHRZvOly_Q7aprlQBF7n38y0EjgvnHw2OdYII8yQElc/edit?ts=670d0111 Rob interviews Sam Stoffel, who built a £10 million business by using betting companies' free bet systems against them. Sam explains the matched betting technique that guarantees profit, shares how he survived lawsuits from major bookmakers, and reveals how he nearly lost everything to a fake investor. From crashing his Lamborghini to selling his company at 34, Sam discusses the realities of building and exiting a business, the importance of cash flow, and red flags to watch for in business partners. He also explains why he chose to sell his profitable company to focus on his next venture in the subscription business space. Want to Make, Manage & Multiply More Money? Join Money.School - Rob Moore’s exclusive membership platform for entrepreneurs, investors & disruptors serious about building income, assets & financial freedom. Get insider wealth systems used by 7-figure entrepreneurs, weekly drops on cash flow & investing, private WhatsApp groups, and access to exclusive events you can’t buy anywhere else. Join here now: ⁠https://www.money.school Sam Stoffel REVEALS: • How he used the matched betting system, a simple technique using bookmakers' free bets to guarantee profit • How betting companies target customers • How he nearly lost everything to a con artist • Why cash flow beats assets • How to spot business partnership red flags • His decision to sell his business at £10 million BEST MOMENTS "There's a system I found where I can guarantee to make a profit regardless of what happened.” "As soon as you start to win, they're gonna ban your account. So they closed down winners and they let the losers keep betting." "That's the only time I've ever thought that I might die. I genuinely thought, this is it. I'm gonna sit here and I'm gonna die in this car." "Don't trust anyone. Full stop. You have to be so careful, people will lie to you in business any chance they get." "You can't pay your staff with bricks." VALUABLE RESOURCES https://robmoore.com/⁠ ⁠https://www.money.school⁠ ⁠https://robmoore.com/blog/ rob.team Episode Sponsor - AG1 Claim your exclusive offer of AG1 at the link below drinkag1.com/disruptors ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/ See omnystudio.com/listener for privacy information.

Transcript

Click on a timestamp to play from that location

0:00.0	As soon as you start to win, they're going to ban your account. So they close down winners and they let the losers keep betting. And how did you build a business from zero to 10 million a year fighting against the betting firms? There's a system I found where I can guarantee to make a profit regardless of what happened. Can you share it? Yeah, it's literally, it's really simple. How did you feel when all that money hit your bank? That's the only time I've ever thought that I might die. I ended up in a big legal battle, hired a private investigator. Wow, why? Probably the biggest red flag about the con man I asked him early on. What's his name? One of the biggest problems in this country is entrepreneurship is not encouraged at all in schools, like fail forward and fail fast.
0:38.8	Tell us some of the dirty tricks that the big big betting firms get out to.
0:43.0	The main ones is.
0:46.0	Sam, is it true most gambling firms try and sue you?
0:49.3	Well, we've had five different companies try and sue us over the years, so yeah.
0:53.3	Wow, why?
0:56.4	They don't like us teaching people how to make free money. It turns out. Right. And what are you exposing the betting
1:02.7	company's business model? Is that what you're doing? The whole thing a bookie does is it tries to
1:08.1	rope you in with a free bet as a kind of lost leader because they want you to become addicted to gambling and what we were teaching people to do is if you sign up
1:15.2	with a bookie and get the free bet and sign up another book and get the free bet you can guarantee
1:19.4	yourself a profit and then run run a mile after that and they don't like that oh i like this
1:24.7	already i really like this good i. I dislike strongly gambling firms.
1:31.1	I had Paul Merson on the show.
1:33.2	And he said gambling firms would be giving him free bets of tens of thousands of pounds.
1:39.0	So they know what they're doing.
1:40.5	Absolutely, yeah.
1:41.9	The only reason a bookie's ever giving you money is because they think they can get more out of you. It's fundamentally a corrupt business model. And you get, you know, the likes of Denise Coates who, you know, portrays herself as Britain's biggest taxpayer. You know, it takes 500 million a year as, as P.A.Y. salary. But it's all to mask the fact that all of their money is coming from, you know, illicit sources, gambling addicts, you know, grey markets like China. All of this stuff is where they're getting their money from. And what, were you a bit into gambling and just found your own way of hacking the system? No. You geeked out. No, no. So for me, it was always a way to make money.
2:18.3	So I was at uni looking for ways to make money in 2008.
2:22.3	And I came across this thing called matched betting on money saving expert, but it was just
2:27.3	really, really complicated.
2:28.3	Couldn't get my head around it for ages.
2:30.3	And then eventually tried it and I made about 20 grand whilst I was at uni.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Rob Moore, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Rob Moore and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.