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Thank you. McMillan Online Community. From Wondry, I'm David Brown, and this is Business Wars Daily on this Friday, October 19th.

Warehouse clubs like Costco and Sam's Club are big business. They've been around for decades,

collecting our annual fees and giving us big discounts on mammoth amounts of toilet paper, toothpaste,

and cereal in return. But with online shopping, changing our habits, the warehouse club isn't what it once was.

It's harder and harder for clubs to get us in their real doors rather than their virtual ones.

Enter Costco's tiny secret weapon. It's $1.50 hot dog and soda combo. For decades, Costco has been luring customers in with these cheap, tasty meals sold at their no-frills food courts. Even though the company makes little to no profit on the hot dogs, the price hasn't changed in three decades. It's sacrosanct Costco CFO Richard Galante told CNN. As a marketing tool, it's

brilliant. The company sold 135 million hot dog and soda combos last year, and it's one reason why

nine out of ten people renew their annual memberships and keep coming back for the discount

jeans and huge tubs of strawberries.

...