What can I do to make a plan that is unique to this brand and this current marketing challenge?

You know you should be able to cover up the logo and still know what plan you're looking at.

So that's a litmus test to say you know and still know what plan you're looking at.

So that's a litmus test to say,

you know, have you done that?

Is it full of ideas that are unique to this situation?

If not, you know, you probably aren't done yet.

And I think it's a lot of fun, you know, to be paid to think and to try things and to see it work.

Step into the world of success with your brand amplified. work. I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.

I am always thrilled to speak to somebody who loves data and analytics along with the

storytelling aspects that are so important to our roles as marketers and advertisers.

Sam Caro has also been an adjunct professor,

so we're going to have to see what we can do to get you over to my institution

and currently is the founder and CEO of Effective which is a media

agency that delivers digital and traditional media across the spectrum of

omni channel. Sam, thank you for being here and lending us your expertise today.

Thank you. It's great to be here. So let's talk. You've had an amazing career.

I'd love to hear about your beginnings. Did you always know that you're going to go into this field? Or was there an aha moment that you had?

Yeah, that's a good starter and yeah, I knew from a young age I wanted to be in this business my

grandfather was a copywriter at Focconin Balding for 25 years and he sort of fell

into the thing because he was an art director and he was interviewing for a position and he went in and they said are you here for the copyright or job and he said yes because he said well at least they're hiring for that.

And that's what he did.

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