Welcome to Nobody Told Me. I'm Jan Black. And I'm Laura Owens. And joining us once again is best-selling author Sam Horn, founder and CEO of the Intrigue Agency,

whose mission is to help people create a quality life work ratio that adds value for all involved.

Sam is the author of many books, the latest of which is called Someday is not a day in the week.

Ten hacks to make the rest of your life the best of your life.

And she works with high performing executives and innovative entrepreneurs to bring game-changing

presentations, books, and companies to life.

Sam, thank you so much for joining us again.

Oh, you're welcome.

As I just told you in Hawaii, they call this Hanahoe, which is Encore. I can't wait to share some new Someday stories with your listeners.

You work with top people in many, many different fields to help them communicate more clearly. What's typically the first thing that you have to fix when they come to you?

The first thing we fix is the first 60 seconds,

because in a world of goldfish, have longer attention spans than we do, nine seconds goldfish,

eight seconds human beings. If we don't grab them from the get-go, we have lost them at hello.

So, as you may know, I'm the pitch coach for Springboard enterprises, and we have helped

female entrepreneurs get $8.8 billion in funding.

So, Springboard sponsors something called the Dolphin Tank, which is a kindler, gentler version

of the shark tank.

Now, this was at the Long Beach Convention Center, and I had an

opportunity to look over the business plans in advance. And here was a woman who was trying to get

funding for a hook you put in your car to hang your purse on. And I'm thinking, really, you're

trying to get money for a hook?

But she was so smart.

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