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In 1889, inspired by socialite Georgiana Burton Piddick's fondness for the flower,

the similarly phenomenally named Frederick Van Voorhees Holman founded the Portland Rose Society.

By 1907, roses had become so associated with Oregon's largest city

that local officials began an annual Rose Festival, a still ongoing tradition,

as the city shifted over the decades from northwest frontier town

to Pacific shipping hub to Mecca for under-employed beardos.

The tradition has earned Portland its most well-known nickname, Rose City,

coexisting with its other nicknames, Stump Town, a reference to the forest clearing pioneer era,

and Rip City, associated with its NBA franchise, the Portland Trailblazers,

whose arena was called the Rose Garden, until corporate cash renamed at the Modus Center.

And it's in the Rose City where, in 2010, cousins Kim and Tyler Malick opened an ice cream

cart in the hipster populated Alberta Arts District. The cart birthed the storefront and then a chain.

And over the years, the creamery has consistently gained popularity for its high quality of ingredients.

It's a milk source from free-range grass-fed cattle and also gained notoriety with its bizarre,

often intentionally disgusting stunt flavors, like blood pudding, black olive brittle and goat

cheese, and cured ham and stout.

Today with about 40 locations and a financial investment from Dwayne the Rock Johnson, because

that fucking guy certainly needs more side hustles, the brand also offers seasonal rose

flavors and tribute to its hometown, among them white rose and watermelon sorbet and saffron

...