Sally Mueller: Womaness Co-Founder and CEO

Second Life

Who What Wear

Careers, Personal Journals, Society & Culture, Fashion & Beauty, Arts, Business

4.8 • 3K Ratings

🗓️ 28 February 2022

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

As the co-founder and CEO of Womaness, Sally Mueller is determined to shift the menopause narrative through a high-performance collection of modern products created by women for women and a community that provides unlimited inspiration. In less than a year since its launch, Womaness has generated over $2 million in sales via its website and partnership with Target and has sold over 11,000 units of its top-selling neck cream, Let’s Neck. But before Mueller began revolutionizing the art of aging for women in their 40s, 50s, and beyond, she spent over two decades of her career working her way up at Target, from merchandising analyst to senior marketing executive. She then left to help other companies create strategic partnerships to build their brand presence, including at Who What Wear, where she launched the activewear line JoyLab and incubated the skincare line Versed. On this episode of Second Life, find out how her past experiences culminated in the launch of her own successful brand that is changing the game for a previously ignored demographic of women.

Transcript

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0:00.0	This podcast is brought to you by Charles and Keith, as part of their Break the Buyers
0:05.3	Campaign supporting International Women's Day.
0:09.0	Charles and Keith, the go-to label for footwear, handbags, and accessories on the cutting
0:13.5	edge of fashion, aims to celebrate and inspire women every day.
0:18.4	To check out more about this year's theme, head to CharlesKeeeth.com.
0:29.5	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who Up Where,
0:35.5	and this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:42.3	We're talking about their work journeys, what they've learned from the process of setting
0:45.9	aside their doubts or fears, and what happens when they embark on their second life.
0:51.9	Today on the show, I'm speaking with the co-founder and CEO of Womaness, Sally Miller.
0:58.2	A few years ago, Sally realized that she was entering a new phase of life.
1:02.9	A phase over 50 million women in the US alone were also entering into.
1:08.0	Menopause.
1:09.5	Sally looked around and realized that even though she was going through a universal phase
1:14.4	of life, she wasn't alone in feeling alone.
1:18.5	Along with her co-founder, Michelle Jacobs, in 2021, Sally launched Womaness, a company
1:24.6	providing modern, innovative products, essential information, and unlimited inspiration to help
1:30.9	take the pause out of menopause.
1:34.1	Their product categories, which include supplements, sexual wellness, and skin and body, offer
1:39.1	head-to-toe solutions for concerns like hot flashes and sleepless nights and everything
1:44.2	in between.
1:46.2	Available both at Target and Directed Consumer, in less than a year since launch, Womaness
	...

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