Entrepreneur on Fire Episode 400! We did it Fire Nation!

If you're prepared to ignite, there's only one place to go.

Entrepreneur on Fire, with your host, John Bleed Dumas.

Walker Corporal Law recognizes that entrepreneurs are a special breed with special needs.

That's why they're always available and pride themselves on responsiveness in a passion for

practicing law. Contact the founder, Scott at WalkerCorporateLaw.com.

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Okay Fire Nation, let's get started. I am simply thrilled to introduce my guest today, Sally Hogset.

Sally, are you prepared to ignite? John, I am ready to ignite. I've got a whole bucket of

kerosene here first. I love it. Sally is the world's authority on the science of fascination.

Based on her studies of over 200,000 people, her company developed the very first methodology

to actually measure your personal brand named the fascination advantage. Sally, I've given

Fire Nation just a tiny overview and we really want to get to know you. Take a minute. Tell us

about you. Tell us about your business. Sure. My business studies how the world sees you.

The name of my company is fascinate and we study what makes entrepreneurs fascinating to their

clients. Have you ever done a personality test, John? Myers-Briggs, Drinksfinder, Disk, Colby?

I've done them all. Yeah, even these tests are great because they give us a way to evaluate

how we see the world. They're based on psychology and they give us symmetric for measuring how we see

the world. But in the marketplace, as things become more competitive and crowded and distracted and

commoditized, it doesn't really matter how you see the world. What really matters as an entrepreneur

is how does the world see you? How does your prospect see you? Your customer, your client,

...