Sales Make The World Go Around Part 1 [Business, mindset, entrepreneur, disruptors]
Disruptors
Rob Moore
4.8 • 1.4K Ratings
🗓️ 4 July 2016
⏱️ 39 minutes
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| 0:00.0 | Welcome to the Disruptive Entrepreneur Podcast. |
| 0:05.0 | For anyone who wants to make money and make a difference, |
| 0:08.0 | grow and leverage your enterprise better, get more done in less time, |
| 0:12.0 | outsource everything and create your ideal lifestyle. |
| 0:15.0 | And now, your host, 8 times best-selling author and double world record holder, Rob Moore. |
| 0:25.0 | Welcome to the Disruptive Entrepreneur Podcast. |
| 0:29.0 | This is Rob Moore here, with Sales Makes the World go round. I argued postulated what a word for me at |
| 0:36.0 | this time that the most important function of any business is marketing because if you |
| 0:41.9 | use the analogy of a shop sales is is marketing is getting them in your shop. |
| 0:43.0 | Sales is selling someone, some product, |
| 0:47.0 | when they're in your shop. |
| 0:49.0 | Marketing is getting them in your shop. |
| 0:51.0 | But either a close second or maybe a joint first but on |
| 0:55.2 | count back marketing just wins is sales because cash is the single most |
| 1:01.0 | important part of your business. |
| 1:04.0 | Yeah, you could argue staff, you could argue systems, |
| 1:07.0 | you could argue marketing, but if you don't have any cash, |
| 1:10.0 | you don't have any runway left, |
| 1:12.0 | then you can't finance any of those things we've just mentioned. |
| 1:15.1 | So if we had to say the the most important thing in a business is cash. If you got cash |
| 1:21.9 | then life is good business is good. You you got cash, then life is good. |
| 1:22.9 | Business is good. You can invest in marketing. |
... |
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