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From that second to me being right here with my natural DNA and how I watched my dad's business for those, especially those four high school years, where I didn't have a lot of say,

so I had to listen and watch more than talk or get things done, I purely watched what defense, negativity, and not trusting and building a family looks like.

The amount of money my dad left on the table because unfortunately he was raised in an environment where he didn't know how to trust was devastating.

He would create a framework where everything was based on fear. When I think about the size of the businesses in this room and I think about the human dynamics and the consumer dynamics that really drive where your ranges from your business,

there's only two versions of where you're going to go with your business.

You're either going to play pre-vent defense or try to be the 85 bears if you're a football fan and play defense, or you're going to go pure offense.

There was a very famous college basketball team in the late 80s, early 90s called Loyola Mariamont, maybe for some of your fans remember there was a tragic death of Hank Gathers, a very famous player on the court.

But the reason I bring it up is not to remember that tough memory, the reason I bring it up is that college basketball team used to win games, 142 to 126.

They had a run and gun system.

And I think about it a lot because it's how I run my business. When I tell you the amount of mistakes that I make, it's stunning and staggering.

I'm a human being. I'm making a hundred decisions a day. When I tell you that the amount of time I dwell or even give it a second thought is almost nonexistent.

When I think about small businesses, and that's what we all are, including VaynerMedia for me, there really isn't anything but people. When I think about this room and what you do for a living, you're selling people.

When I sold wine, I had to taste those wines, which was a pretty good gig for a while.

But I was selling wine. VaynerX, my holding company of agency right now, is 1,500 people globally.

Singapore, Mexico City, LA, New York, London. All we're doing is we're selling people.

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