Welcome to the Graham Cochran show where each week I help you create more money,

margin, and meaning in your life. I'm your host, of course, Graham Cochran. Let's get into it.

Forever we've been told that the way to sell your products and services is through a sales funnel.

And these days with online automation, this process of funnel hacking has made things incredibly

complicated. And what if I told you that sales funnels are out? What if I told you that the key

to converting a prospect into a customer these days is

much simpler? Well, today I'm going to share with you a better way to think about selling

and give you seven ways to implement this concept in your business. And be sure to stay to the

end where I give you my favorite hack for selling without even trying. So the idea of a funnel has been around

forever. And this doesn't begin with the online space. The last 20, 25 years, people think that

of a funnel, if you were born in the 80s, 90s, or 2000s, you think that a funnel is literally

email marketing or a webinar or landing pages.

That's just a digital version of what's been happening for decades in the sales process, right?

And the idea being that you have this wide top of a funnel shape where potential prospects en masse are coming into, and it could be through

an advertising mechanism and an ad in a newspaper or on TV or on a billboard or through going

door to door or people who come to your dealership, you know, like the wide net of potential prospects,

and then you take them through a process of narrowing down from wide to the bottom of the funnel

where you actually can convert them into a customer.

And there's generally a process, and everyone's process is different.

But you're trying to figure out what their needs are, sell them on what you do, build rapport.

There's all these different methods.

And so all we've done in the last 20, 30 years is take the physical process of selling

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