Okay, Brad, so I asked you what your next product would be.

You said, I don't know, I kind of have some ideas, and then you very quickly listed off four ideas.

Yeah.

Okay, so here is where you're stuck, and I can tell.

Build a business, invest the profits.

I'm Ryan Daniel Moran, and this is Freedom Fastlane.

Hey, Bradley, welcome to Freedom Fastlane.

What's going on, dude?

Not much.

Not much.

Thank you for having me.

You bet.

Why don't we kick off by you telling me a little bit about your business and what you're trying to do and how it can help?

So I currently, I started this about the beginning of the year, roughly slightly before.

I'm trying to develop a brand around serving fathers who want good quality products.

I know that isn't exactly the hero's journey, but I'm trying to mold it.

And I'm really just kind of looking for general guidance on, like, I have one product

selling, but when should I reconsider that product

like how do I tell it's a good product as opposed to you know a bad product I'm just trying

to sell it or is it something in the funnel or the copy to add so like how do I break that down

because that's a good question. So a couple things.

One, you said you're trying to build a brand.

...