From Hype Beast Radio, I'm Jeff Staples, and this is the business of hype, a show about creative entrepreneurs, brand builders, innovators, and the realities behind the dreams they've built.

It may be cliche to say, but this week's guest of the business of hype is the epitome of when you keep your eyes on the prize.

Footwear design has always been his passion, and it's taken him through some amazing experiences.

Jobs that were seemingly just for the check, but ended up becoming much more.

Unexpected detours, life-changing jobs, and career-defining moments that reshaped a brand and

maybe even a culture. He's a rising designer, and you might know him or his work as

senior director of sneakers and men's footwear at Versace.

Or maybe you first heard about him from his time at Easy.

But in a larger sense, he's actually helping further bridge the gap between luxury and street.

He's made many headlines through his work and continues to help open doors through his role.

Let's get ready to hear the story of the very talented Salehi Bembury. So dope, you know, we're in a really

interesting stage in culture right now where like almost anybody could do anything.

And like it's sort of limitless what's possible right now. And, you know, brands sort of tapping into individuals, individuals becoming brands of their own.

We're at like a really interesting time where anything is possible. And I think you, I've been following your career for a while now and just seeing

you coming up, you're like exemplary of that momentum that's happening. So before we get too deep,

first of all, introduce yourself. Who do we have in the studio today? My name is Salehi Benbury.

I am the senior director of men's footwear and sneakers at Versace. And I am very happy to be here.

Yeah, man. This is good to be good. I think a lot of people have been looking up to your career and

seeing what you're doing. And I think a lot of young people have a lot of questions on someone

like yourself can get to a high fashion house. There's, and like, there's also a lot of mystery,

I think, because there's a lot that, like, you can't say. So hopefully you can say it now.

I'm going to try to pull it out of you. But yeah, I mean, you're at Versace now. Obviously,

...