We have all made it to Adirjan, Devsadguru, one of the world's voices and leaders of soil conservation and land in this day and age having him and having you here is absolutely fantastic and we welcome you.

Namaskar and good morning to everyone here.

Well, in this August audience I don't have to go about talking about all the horrific statistics we have about all the negative things that are happening with the land and soil on this planet.

But as a solution I see definitely there are many nuances to the solution and the very important aspects which are not small in number or complexity.

But I feel the most important thing if we want to achieve something is as we have found of all the conventions, one convention which bore positive and conclusive result was the 1980s.

The 1987 Montreal Protocol where we focused on the ozone holes and largely it was fixed because of single-pointed action.

I think a time has come where that kind of action is needed for soil separating soil from every other issue.

Though they are significant and important it's important that we separate soil from other aspects because all these other aspects are relevant to our lives only as long as soil is alive.

What is it that we can do?

I think the most important thing is to put some food there for the microorganisms which is the fundamental of all life.

Putting food there means organic content should rise if you look at this across the world not a single nation has a minimum of 3%, not even a single nation.

So why can't we set this objective? All other issues are there we can continue to attend to those things but the most important thing is we as a generation of people keep the soil alive for future generations.

Setting up 3% as a minimum average for every nation and setting up an incentive process for the farmers to get there making the incentives attractive enough that farmers will aspire to be there.

And once they get there the industry and business to facilitate carbon-created systems for the farmers is a second line of incentive, the third level of incentives instead of just labeling food products as just organic as if the other foods are inorganic it is not and it's extremely difficult and it takes a whole lab process to measure the amount of fertilizer and pesticide in a given product either a fruit or vegetable.

So the simple thing is to measure the organic content of the soil which can be done on the land by the farmer with a little supervision it can be done.

So we can establish 3% organic content those who have reached 3% organic content this products these agricultural products of fruit and vegetable and grain should find a different shelf in the marketplace.

If it finds a different shelf in the marketplace there is enough science to tell us if a field contains 3% organic content what are the micronutrients which are present in the food what are the health benefits what are the preventive health benefits I would like to see that all of us strive for this in this complex issues and complex solutions implementation becomes a huge challenge because implementation has to happen on the land.

And land is not managed by scientists land is managed by farmers so it's extremely important it must be a single point agenda incentive based agenda if inspiration incentives and this incentives after a certain period of time is the way forward this is my appeal to every one of you because I don't want this cop 15 to end as one more convention with more paper and more paper this must end with concrete action

action in such a way that is it's implementable it is implementable and we will see a distinct change in the coming few years thank you very much for having me here.