Sabeena Ladha: Founder and CEO of Deux

Second Life

Who What Wear

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4.8 • 3K Ratings

🗓️ 11 October 2021

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sabeena Ladha—the founder and CEO of Deux, the good-for-you cookie dough company—is completely revolutionizing the relationship between health-conscious eating and notoriously sweet foods by refusing to compromise taste and health. Ladha launched the enhanced cookie dough with flavors like Chocolate Chip with immune support, Brownie Batter with collagen support, and Ginger Doodle with stress-relieving ingredients such as ashwagandha. Only about a year old, Deux has already landed on the shelves of renowned L.A.-based health-food mecca Erewhon as its best-selling cookie dough brand. But before Ladha began disrupting the sweets industry, she worked at major food conglomerates Diamond Foods and PepsiCo, where she worked on the largest chip brand in the world, Lays. She then became a consultant at McKinsey & Company and subsequently ran a venture studio at M13. On this episode of Second Life, find out how all of Ladha’s past experiences led her to a deeper understanding of the world of consumer packaged goods in order to disrupt it.

Transcript

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0:00.0	Hey, I'm Molly Sims.
0:02.3	And I'm Emma Shagormley.
0:03.3	We are two best friends with one common obsession.
0:05.8	Beauty.
0:06.8	And by that, we mean everything that makes you look and feel beautiful.
0:10.6	We tried it all and we got your back.
0:12.4	We'll be calling on all our favorite health experts, industry insiders, and friends to
0:16.2	answer all your beauty questions.
0:18.5	Consider us your beauty 4-1-1.
0:20.4	And sometimes, you're 9-1-1.
0:22.2	From how to fix, brassy hair, to the pros and cons of laser facials, and always with
0:27.0	a cocktail in hand, always.
0:29.2	So be prepared to be obsessed.
0:31.4	Check out Lipsick on the Rim wherever you get your podcast.
0:36.2	Hi, everyone.
0:42.9	I'm Hillary Kerr, the co-founder and chief content officer of Who Up Where.
0:48.0	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:54.9	We're talking about their work journeys, what they've learned from the process, of setting
0:58.9	aside their doubts or fears, and what happens when they embark on their second life.
1:04.9	Today, I am so excited to speak with Sabina Lada, the founder of a brand I have come to
1:10.7	love over the past few months.
1:13.5	Do.
	...

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