I'm very excited to share this recording with you guys, which happened at our conference,

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My name is Charles.

I'm one of the co-founders of BezUp.

Bees-up is a business process documentation and automation software.

We launched something about one and a half years ago where I am particularly responsible

for products, marketing and sales.

We recently launched, so we're still at the stage where I'm doing quite a lot of work,

speaking with a lot of customers trying to understand how best to communicate the value that we offer.

In this, I'm just going to be sharing how I was able to generate 50 demo requests from

a single story.

And I'm looking forward to sharing that information.

I'm going to be talking about just some basics of storytelling, how we actually launched

Bizzup with the story and some of the results that we got.

This is really where it starts from, from my agency business. I'm going

to share a bit of background. Then I'm going to go a bit deeper into what actually makes a good

...