S9E19 - Flip, Flop or Fly: The World of Test Markets
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 7 May 2020
⏱️ 30 minutes
🧾️ Download transcript
Summary
80 to 90% of new product launches fail. So to lower the risk, companies do trial runs. This week, we explore Test Markets - where companies launch new products in small towns to see if shoppers pay attention. We’ll tell the stories of successful product launches as well as a few notable product disasters.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk. |
| 0:24.1 | And by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, |
| 0:32.2 | but wait, there's more. The weather. |
| 0:41.6 | Tomorrow, expect a biting cold front. |
| 0:44.7 | Hmm, how naughty. |
| 0:46.2 | I wonder what I'll be wearing or taking off. |
| 0:49.2 | The night will be wild and untamed. |
| 0:51.4 | Expect heavy, lashing rain that'll soak you to the skin. By Monday, temperatures |
| 0:56.3 | will rise slowly but surely reaching their peak in the afternoon. Not in the mood for miserable |
| 1:02.7 | weather? Fly cheaply to Turkey with Sun Express. Sun Express, nonstop sunshine. |
| 1:12.8 | This is an apostrophe |
| 1:14.6 | podcast production. |
| 1:19.9 | You're so king in it. |
| 1:25.1 | You're going to love it in and in town. |
| 1:30.3 | Your teeth look brighter than no, no, no. |
| 1:37.3 | You're not you when you're hungry. |
| 1:43.3 | You're in good hands with all. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Apostrophe Podcast Network, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Apostrophe Podcast Network and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.