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Under the Influence with Terry O'Reilly

S9E14 - Thumbs Up or Thumbs Down: The New World of Online Reviews

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Marketing, Under The Influence, Cbc, Society & Culture, Terry O'reilly, Pop Culture, Advertising

4.8627 Ratings

🗓️ 2 April 2020

⏱️ 31 minutes

🧾️ Download transcript

Summary

This week, we explore the world of online reviews. These days, you can leave a review for anything - from a cup of coffee to your dentist. 90% of us read online reviews before buying a product - that’s why those reviews are so influential. Yet how do you tell fake ones from the real thing? Thumbs up or thumbs down, welcome to the world of online reviews.


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Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free.

0:23.0

Tisk, tisk.

0:24.1

And by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts and subscribe to Under the Influences,

0:32.2

but wait, there's more.

0:38.3

This is an apostrophe podcast production.

0:45.5

You're so king in it.

0:50.7

You're loving in an instant.

0:55.7

Your teeth look whiter than no, no, no.

1:02.4

You're not you when you're hungry.

1:08.9

You're in good hands with all.

1:15.9

You're under the influence with Terry O'Reilly. They were intense competitors.

1:37.3

They wrote columns for competing newspapers.

1:40.7

One was a Pulitzer Prize winner.

1:43.0

The other resented it. One was round and a little heavy. One was a Pulitzer Prize winner. The other resented it.

1:45.4

One was round and a little heavy.

1:47.9

One was tall and thin.

1:50.0

They would compete for interviews.

1:52.2

They would try to get a scoop at the other's expense.

...

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