Cults are businesses too. Like any company, cults recruit, have middle management, and some even have succession plans. Many of these religious sects are tax-exempt. Like Scientology, even some fringe religions are recognized by the Internal Revenue Service. Not all cults are religious. At first glance, some cults don't seem culty at all. For example, take a closer look at businesses such as multi-level marketing companies. These companies are masquerading as a business, but in reality, they're run by narcissistic ego-maniacs. The Cult Startup Like businesses, cults go through different phases. First, there's a startup phase where an entrepreneurial cult leader leads a movement and brings new innovative and revolutionary ideas. Take, for example, Jim Jones, leader of the People's Temple. In the beginning, he integrated his congregation during the Civil Rights Movement. After that, he was heavily involved in politics and social activism. The allure was undeniable. But in the end, Jones ordered 909 commune members to end their lives. The Cult Franchise Then, there comes the point where the cult needs to expand its Business and influence. Take, for example, The Twelve Tribes religious sect. This organization, widely considered a cult, operates several businesses worldwide. I visited one of their Yellow Deli restaurants for the second installment of this series. The Cult Exit Strategy If you're not evolving, you're dying. And sometimes, literally dying. So, what happens when a cult becomes too big to fail? Some morally bankrupt cult leaders resort to mass suicide. Other cults grow so big and fast that they become worldwide institutional organizations. The Business of Cults The Business of Cults is a three-part series hosted by Rebekah Sebastian with the DIELAOGUE Podcast and Javier Leiva of PRETEND podcast. Part one focuses on The C Suite: Chief Cult Executives. Part two features an interview with former NXIVM member Sarah Edmondson. And Part three explores the question, can a cult survive without its leader? Listen to part two now on Patreon. Buy the t-shirt for this week's episode. Collage art by @kelletteworks https://pretend-radio-3.creator-spring.com/ Learn more about your ad choices. Visit podcastchoices.com/adchoices