S9: Finding ‘the gap’ and redefining a sector, with Taymoor Atighetchi, founder of Papier

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.0 • 1.3K Ratings

🗓️ 28 September 2020

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Is it really possible to carve a new genre within a sector dominated by huge brands? Well, Taymoor Atighetchi proves it is. Coming from a long line of antique dealers, Taymoor shares his story, from a teenager selling his wares at Portobello Market to building a digital business that would redefine the stationary sector.

Successfully blending the worlds of art and technology, Papier’s luxury personalised stationery connects with every important milestone of a customer's life.

From discussing Taymoor’s vision and his view on creative partnerships to how he has disrupted an industry, Taymoor share’s insightful lessons as he navigates his own journey as he continues to grow Papier.

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

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0:00.0	I was thrilled to speak with Taimor Attagetchi this week, founder of the brilliant and innovative
0:06.0	Papier.
0:07.2	I couldn't wait to hear more about how he built his business and the values that helped him shape it.
0:13.0	With personalization being a big turning point in my own life,
0:17.0	I was interested to hear more about Tamele's story
0:21.0	of how his luxury personalized stationary brand has grown with a whole new
0:26.0	generation discovering the pleasure and the power of pen on paper. We talk
0:32.0	about a business that blends the two worlds of digital and
0:35.9	analog, the importance of the customer experience and the incredible
0:40.7	collaborations Papier has made with emerging artists and iconic brands.
0:47.0	Bow your head and let your eyelids close on down where we're going you won't welcome to conversations of inspiration. Back in 2006 I found it not on the high street from the kitchen table and since then I've gone on to launch Holly and co
1:07.1	I'm the UK ambassador of creative small businesses and I believe that having a business doing what you love is the key to a happy
1:16.0	fulfilled life. My dream is to help everybody start theirs. I'm here to offer
1:22.0	advice, inspiration, wisdom and encouragement and in my view
1:26.4	the best way to do this is by sharing stories. So I've reached out to my
1:31.6	favourite small businesses, entrepreneurs and those who simply inspire me and ask them to share theirs with thanks to NatWest who have helped bring this free podcast to life. Here are my conversations of inspiration.
1:47.6	Hello, Tamer, it is so wonderful to meet you and as a self-confessed stationary addict I am very excited to
1:56.7	talk to you and hear your story I actually think I suffer from something called I've
2:01.6	created this word station stationary Ophelia. This is a proper
2:05.9	condition, so welcome. It's going to be great to talk to you. Thank you very much for having me.
2:10.3	It's great to talk to a fellow stationary addict as well.
2:14.0	I've been following your journey and I'm really full of admiration.
	...

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