S8E03 - A Matter of Time: The History of Commercial Lengths
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 18 January 2019
⏱️ 28 minutes
🧾️ Download transcript
Summary
This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it’s not the changing lengths of commercials that’s so fascinating. It’s the reasons why.
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Transcript
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| 1:07.5 | From the Under the Influence Digital Box Set, |
| 1:10.7 | this episode is from season 8, 2019. |
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| 2:13.5 | You're under the influence with Terry O'Reilly. Back in 1836, a man named John Henry Belleville owned a particularly precise pocket watch. |
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