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Conversations of Inspiration

S8: Creating a Cult Brand with a Conscience with the founders of Lucy & Yak

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.01.3K Ratings

🗓️ 3 August 2020

⏱️ 62 minutes

🧾️ Download transcript

Summary

If the key to unlocking long term societal change is with businesses who have purpose, then Lucy & Yak are leading the way. Founded just three year ago by Chris and Lucy, the brand has seen exponential growth since 2017 with their cult following for their dungarees.

Their journey started when they made their first 100 pairs of dungarees and set off for India to find their manufacturer. They knew from day one, that they would settle for nothing less that a factory who upheld the same ethical and sustainable values as theirs.

Changing the face of fashion, and building a community of truly conscious consumers, this conversation covers their journey, as well as topical discussion around societal and cultural issues such as fast fashion and working conditions faced by those working in clothes factories is Leicester.

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

Click on a timestamp to play from that location

0:00.0

It was my utter pleasure to speak to Lucy and Chris this week.

0:04.3

I've admired their business since they launched only three years ago and I was thrilled that we finally

0:10.8

had the opportunity to sit and talk about the incredible brand that they've built, Lucy and Yack.

0:18.0

I so respect Lucy and Chris for all that they have achieved and we ended up talking about how their own values have underpinned

0:25.7

every single decision that they've taken for the brand and hearing them talk, hearing their

0:31.1

passion and this commitment to create a better future is something I admire so very very much.

0:37.0

To see all that Lucy and Chris have achieved in such a short space in time is completely remarkable.

0:45.0

And there are a few moments where they describe why doing good as a business is so important

0:51.0

that will be sound bites that will stay with me for the rest of my business journey.

0:56.7

Their future is so very bright and I do hope you will enjoy listening and hearing their wonderful story.

1:06.5

I'm Holly Tucker and welcome to conversations of inspiration.

1:10.7

I'm the founder of Not on the High Street and Holly and I'm the UK Ambassador of Creative Small Businesses.

1:17.0

I believe that having a business doing what you love is the key to a happy fulfilled life and my dream is to help everybody start

1:25.7

theirs so I've reached out to all my favorite small businesses acclaimed

1:30.0

entrepreneurs and those who just simply inspire me and ask them to share theirs.

1:36.3

With thanks to our sponsor NatWest who have helped bring this free podcast to life.

1:41.6

Here are my conversations of inspiration.

1:44.0

Bough your head and let your eyelids close on down where we're going.

1:50.0

You won't need to bring your frown.

1:52.0

Losing Chris, it is so lovely to meet you both.

1:55.0

I know we were going to meet in person, but it's having to be virtually at this point in time.

2:00.0

I'm recording from my desk, and I've just been on a big long walk really pumped to do this.

...

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