S7E18 - Lemonade: Marketing A Negative
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 3 May 2018
⏱️ 33 minutes
🧾️ Download transcript
Summary
This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that its product tastes awful, or another that boasts being second in its category.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
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| 0:29.9 | and subscribe to Under the Influences, |
| 0:32.2 | but wait, there's more. |
| 0:42.0 | There's a lot we're told about bladder lakes. |
| 0:44.1 | We're told it's the sign of decline, |
| 0:46.8 | but it means that you have to stop doing the things that you love. |
| 0:48.6 | But it means weakness. |
| 0:49.7 | Really? |
| 0:55.9 | Tena Discrete offers a range of pads uniquely designed to make living life within continents so much easier. |
| 1:00.4 | And to give you Tenna triple protection, offering up to 12 hours of dryness. |
| 1:02.2 | It's time to rethink bladder leaks. |
| 1:05.0 | Visit tena.com.ukuk forward slash women. |
| 1:08.6 | Always seek medical advice from your GP or pelvic health specialist. |
| 1:12.7 | Fever Tree Mediterranean tonic water. |
| 1:18.5 | Made with zesty lemon time from a small family farm in Provence and essential oils from herbs that grow in the Mediterranean sunshine. |
| 1:24.3 | So, if three quarters of your G&T is a fever tree tonic, |
... |
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